The Data Sciences Division of Dentsu Aegis Network (DAN) India has announced the launch of its own ‘DDLCoin’ with an aim to power transactions on its flagship product, DAN Data Labs.
With a team of data scientists, ethical hackers and martech experts, the Data Sciences Division of DAN powers its DDLCoin with blockchain. This ad tech ecosystem promotes and fortifies new technologies while offering its clients holistic innovative solutions.
Vivek Bhargava, CEO, DAN Performance Group, said, “Trust and transparency have become almost a necessity in the way we enter into contracts with our clients. The recent wave of distrust in the advertising ecosystem has provided many in the industry with sleepless nights. With the use of trust-building technologies like distributed ledgers – known as the blockchain, the ad tech industry has the unique opportunity to rebuild trust by creating a more transparent ecosystem for all. It gives me immense pride to be a part of a network that has the capability to service this modern need of clients and be pioneers in adopting this technology.”
By mining and generating its own system of distributed ledgers on a blockchain, the DAN India Data Sciences Division will create an immutable store of every single transaction for every single user journey on its platform, DAN Data Labs. Through a gamified process, clients (both internal and external) will be presented with the opportunity to gain access to exclusive audience insights reports, conduct in-depth campaign audits and run competitive industry insights to strengthen their strategy and market position.
Gautam Mehra, Chief Data Officer, South Asia, Dentsu Aegis Network, said, “DAN Data Labs has been known for being the industry gold standard in driving innovation in the way we plan and execute campaigns in the modern-day digital ecosystem. It has been our vision to provide a solution for whatever the need of our clients may be when it comes to data driven marketing. The product has been known to be swift to adapt to the changing environment by being constantly updated with the latest tech, advancements in Machine Learning and Artificial Intelligence and now trust systems like the blockchain.”