Ipsos India has announced that Amit Adarkar, Ipsos India CEO, has taken the additional charge of Operations Director, Ipsos Asia-Pacific.
Adarkar now dons two hats – of CEO, Ipsos India and Operations Director for APAC region; and has a dual reporting – to Christophe Cambournac, CEO of Asia, Middle East and Africa (AMEA); and additionally to Hamish Munro, Ipsos Global CEO Operations and Ipsos Interactive Services (IIS), encompassing offline and online operations (for Asia-Pacific region).
All operations heads in the Asia-Pacific region and the IIS team based in Malaysia will now be reporting to Adarkar.
Adarkar will be overseeing standardisation across the APAC markets.
“Clients have contracted timelines and their needs are multifarious – there is a need for automation and efficiencies in online, offline and mobile operations. My remit is to standardise and transform operations across APAC for Ipsos,” said Adarkar.
“Implementation of global protocols and standards; developing robust multi-country pricing tools in collaboration with finance; rationalising third-party offline vendors; driving online vendor strategy and team building capabilities are some of the Standard Operating Procedures (SOPs) on the agenda for compliance,” added Adarkar.
An alumnus of XLRI, Jamshedpur and IIT Mumbai, Adarkar has over two decades of work experience spanning MNCs and Indian market research companies.
Adarkar feels that operations form the backbone of market research and there will be a positive rub off on the Ipsos India business with improved efficiencies. He said, “Market research industry in India is on the cusp and technology (especially mobile) will be the next game changer. And to deliver on client centricity, being nimble and efficient will be at the forefront of client delivery.”
Ipsos employs more than 16,000 people and has the ability to conduct research programmes in more than 100 countries.