This election season, Aaj Tak has launched a pop-up studio called - ‘Aaj Tak Chunav Studio’.
In the form of a roving studio inside a container, the Chunav Studio will travel across 7 states and 26 cities in India over a period of 6 weeks covering over 8000 kilometers.
The studio will be featured in the channel’s daily show ‘Raj Tilak’ which will be aired on weekdays in the evening at 8 pm. The show will have local leaders from various parties along with live audience discussing various issues which could have an impact on the outcome of the upcoming elections.
Announcing the Chunav Studio initiative, Kalli Purie, Vice-Chairperson, India Today Group, said, “General Elections is the biggest festival of democracy, and the fervour pervades every nook and corner of the country. Aaj Tak reaches out to the masses and reports from right in the midst of them, bringing ‘Sabse Tez, Sabke Beech’ this election. Making everybody’s voice heard through Chunav Studio, this industry first is set to be another benchmark in innovation.”
The Chunav Studio started its journey from Ahmedabad on April 1, covering various cities like Jaipur, Lucknow, Amethi, Ayodhya, Patna, Varanasi, Kolkata, Delhi, Asansol, Gwalior, Delhi and Azamgarh to mention a few.
Besides the programming, Aaj Tak will also conduct a host of on-ground activities like anchor hunt, painting, selfie booth, quiz etc. to drive engagement with the people.
The anchor hunt event will be called ‘Mai Bhi Anchor’ and will give the participants a chance to become an anchor. They will have to read news for a minute like an anchor in a small news studio set-up. The best videos will feature on Aaj Tak’s digital platforms on a daily basis.
In addition, a painting activity will also be arranged under the branding ‘Rang De India’. The participants will get to paint on a huge canvas installed at the spot. They can paint their emotions on the India they want to see, the current scenarios, issues to be highlighted or anything else they wish.
A selfie booth will also be installed along with cut-outs of Aaj Tak’s celebrity anchors wherein people can come and click selfies with their favourite anchors.
Apart from the above, there will be quiz sessions and some cultural performances too.