PromaxBDA announces 16th edition in India with the theme 'The New Wave'

PromaxBDA is back with its 16th India edition. This year’s theme is ‘The New Wave’. Launched in 1997, the awards honours creativity, innovation, and storytelling in the media and entertainment industry.

Raj Nayak

“What’s best if we can ride the new wave and turn this force of nature that impacts our creative world by embracing new frontiers and thriving in this whirlpool of change. If we can all ride the crest of the new wave, we’d have the most spectacular view of our lives,” said Raj Nayak, Ex-Chief Operating Officer Viacom18 Media and PromaxBDA India 2019 Conference Chair.

PromaxBDA has added a few digital categories to its schedule. These include ‘Best Social Media Campaign for A Channel’ and ‘Best Content for Digital’. Additional categories added to this year’s roster are ‘Set Design (Physical or Digital)’ and an upgrade to the pre-existing special category, ‘Best Promo Not in Hindi Or English’.

Rajika Mittra

Rajika Mittra, Country Head (India, Hong Kong, and the Philippines), PromaxBDA, said, “Creativity has always been at the core of PromaxBDA. The rapid increase of smartphones users and the sudden growth in media consumption in India is creating a technological shift at a fast pace. This has unleashed a new wave of energy and productivity, as content creators, promo makers, advertisers, and marketers are focusing on higher, cognitive thinking. At PromaxBDA, this time we want to stay focused on the big question — what all can you do to set sail the new wave?”

PromaxBDA is accepting entries for all categories for 2019. The deadline to enter the PromaxBDA India awards is March 11, 2019. Entry details, information on the bootcamps and masterclasses, and award rules and regulations can be found on the PromaxBDA India website promaxindia.tv.

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