Lowe Lintas, the creative agency of MullenLowe Lintas Group, has won the creative mandate of Mobile Premier League, the mobile gaming platform. The account will be handled by the agency's Bangalore office.
The pitch saw participation from five agencies. Lowe Lintas was chosen on the back of its deep-rooted understanding of consumer behaviour and a strong history of successful brand launches.
MPL recently signed Virat Kohli as its brand ambassador and the debut campaign featuring Kohli will go live soon.
Sai Srinivas, Director, Mobile Premier League, said, "We went through a long multi-agency pitch before finalising on Lowe Lintas as their campaign idea resonated very well with our brand and their team understood our core consumer really well. The projected growth in the mobile gaming sector is massive and with Lowe Lintas as our partner, we are confident of growing even faster."
Hari Krishnan, President, Lowe Lintas, said, "Launching brands is something that Lowe Lintas has consistently done successfully and that is what we intend to do with MPL, an exciting platform that democratises fame and fortune. Mobile gaming is a very fast growing and dynamic category and we are excited to be a part of this journey with MPL.”
Mobile Premier League (MPL) allows users to play online games like cricket, pool, bike racing, etc., winning them bumper incentives. MPL, available on Play Store and App Store, has over 15 million players.