Lenskart, the eyewear retailer, has signed YouTube sensation Bhuvan Bam as its brand ambassador. Bam will be its first male brand ambassador.
Lenskart said Bam’s digital content appeals to the youth and they signed him to expand its reach and extend its products and services to a larger audience.
Bam will be part of multiple campaigns for Lenskart. The brand is keen on introducing numerous campaigns and launches for various channels of media. Being the creative influencer that he is, Bam will also produce exclusive content for Lenskart.
Part of the Lenskart app’s interface is a special section called #BBkeFrames that consists of a collection of frames inspired by Bam’s personal style, handpicked by him. This feature is also available on the M-site, website as well as in stores. The collection includes metal frames in trendy shapes, namely the pilot-style, rounds, and hexagons across John Jacobs and Vincent Chase.
Peyush Bansal, Founder, and CEO, Lenskart.com, said, “Bhuvan is a youth icon and he appeals to the audience we’re looking at targeting. Lenskart believes in challenging the status-quo, whether it’s in the kind of products or the services it offers the customers. Bhuvan himself is a game changer in his own line of work and that is why we think it’s the perfect association. We’re looking forward to working and creating fun campaigns with him.”
Taking on the new role, Bam said, “I have always loved Lenskart and their collection because as a content creator for BB Ki Vines. I strive to create characters with distinct traits and quirks and glasses help me a lot with that. Like for Banchod Das, the character wears these shield black frames. Lenskart has been my one-stop shop for all my eyewear requirements and I’m really excited to be a part of the Lenskart family because it also aligns with my mantra and that is having fun with what you do.”
Bam launched the new store for Lenskart in Ambience Mall, Gurugram recently.