Trishay Kotwal, erstwhile Unit Creative Director, Lowe Lintas Mumbai, has joined L&K Saatchi & Saatchi as Executive Creative Director. In his new role, he will report to Kartik Smetacek, Jt. National Creative Director, L&K Saatchi & Saatchi.
Over the past 15 years, he has worked in New Delhi and Mumbai, across a number of creative agencies, including Lowe, McCann Erickson and Draft FCB. With experience in varied sectors such as FMCG, automobiles, beauty and broadcast, some of the brands he has handled are General Motors, Tata Motors, L’Oreal Paris, Sharp, Star Sports and BYJU’S.
Kotwal said, “I was convinced by Anil and Kartik’s vision for the agency and felt it was the right time and that this is the right place. The opportunity at L&K Saatchi & Saatchi is immense and I look forward to contributing meaningfully to the agency’s creative output.”
Arthi Basak, erstwhile AVP, FCB Interface, has joined L&K Saatchi & Saatchi as VP, Strategy and Planning. In her new role, she will report to Snehasis Bose, Executive Director, Planning, L&K Saatchi & Saatchi.
Her prominent work includes campaigns on Cadbury Oreo, Nivea, Nivea Men, Mahindra & Mahindra, Swaraj Tractors, Blue Star, Huggies, Monash University, Godrej Sara Lee.
Basak said, “What struck me about LKSS is this rare combination of a network agency which also has the dynamism of an entrepreneurial setup. I look forward to opening up a new chapter in my career working at this young and energetic organisation.”
Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi, said, “I am very excited to welcome two exceptional talents Arthi and Trishay to L&K Saatchi & Saatchi. Both have immense experience and fantastic skills in their respective fields which will be of great value to our wide range of brands across many categories. I look forward to them raising the bar even higher for us.”
L&K Saatchi & Saatchi, part of Publicis Groupe, is an integrated communications agency headquartered in Mumbai with offices in Delhi and Kolkata. It is a full-service communications agency that specialises in strategic communication, creative solutions, social media and SEO, branded content, web technology, brand building, shopper activation, film production, live creativity, digital solutions, media planning, etc.