Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, won the digital mandate for Marico’s Parachute Advansed Coconut Crème Oil.
The mandate comprises end-to-end digital services that encompass communication strategy and creative duties.
Commenting on the win, Kaizad Pardiwalla, President and Chief Operating Officer, The 120 Media Collective, said, “Parachute is an iconic brand in India and we are delighted to work on its latest innovation Crème Oil. The team at Marico is extremely committed to digital and what it can deliver for the brand, which is in perfect sync with our philosophy of creating content for business impact. We look forward to creating content that delivers business impact for Crème Oil and firmly establishing the brand in the hearts and minds of consumers.”
Parachute Advansed Coconut Crème Oil is an innovative hair oil format launched in the VOHO (value added hair oil) segment in mid-2018 by Marico, the consumer product company.
Jack in the Box Worldwide is a media-agnostic integrated communications company with digital at its core.