Club FM, the radio division of the Mathrubhumi Group, launched its seventh radio station in Allappuzha (Alleppey), Kerala, on the birthday of Malayalam poet and lyric writer Vayalar Ramavarma.
The station will be aired on 104.8 FM and will offer authentic information for day-to-day life and round-the-clock entertainment and music programmes to the Malayali diaspora.
Cine actor Kunchacko Boban is the brand ambassador and face of the newly launched station.
The launch function was attended by Kunchacko Boban as chief guest, along with M P Veerendra Kumar (Managing Director), P V Chandran (Managing Editor), M V Sreeyams Kumar (Jt Managing Director), R Jaideep (DGM, Club FM) and Bharathi Amma (wife of Vayalar Ramavarma) along with other company officials.
Club FM 104.8 sports the tagline ‘Ton Kannakkinu fun’, meaning ‘tonnes of fun’.
Speaking during the launch, Shreyams Kumar said, “Club FM is a sunshine brand, cherished for its zest, positivity and humour, and Club FM 104.8 will also share the same qualities. We have put in exhaustive research in identifying the station’s positioning and developed a programming mix that will deliver an enjoyable experience for our listeners. We look forward to delight listeners with innovative content and the presenters will be industry-first on radio.”