Bioderma brings on board Shanth Kumar as Head of Marketing, Digital and Ecommerce

French skincare brand, Bioderma, has announced the appointment of Shanth Kumar as Head of Marketing, Digital and Ecommerce.

Kumar is responsible for building and driving digital and e-commerce strategies, both long term and short term, while initiating a digital transformation at an organisational level. Kumar’s experience would be leveraged for reimaging Bioderma’s business in the digital age and responding, adapting and improving the consumer experience.

With over 12 years of extensive omnichannel experience, Kumar has an expertise in handling brand strategies for premium and luxury categories. An MBA in marketing, Kumar had earlier worked with multinational firms like Dell India, Diageo Plc and Sebamed, where he handled various roles. His competencies include developing and managing P&L, brand management/strategy, digital marketing, innovation and consumer insights to arrive at business/brand solutions.

Kumar said, “Joining the organisation gives me an unparalleled opportunity to work in a globally competitive digital environment and build a strong platform for the firm. At Bioderma, I look forward to introducing advanced digital experiences for better decision-making as well as supporting the team with robust technologies for superior organisational performance.”

Kumar was awarded as a Distinguished Leader of the Year, 2018. He was also awarded by India Book of Records, 2017, and was recognised by Tetrapak for product innovation in the spirits industry.

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