WolfzHowl brings on board Pooja Unadkat as Brand and Communications Strategist

Wolfzhowl Strategic Instigation, a brand strategy consultancy, has roped in Pooja Unadkat as the Brand and Communications Strategist to further diversify and strengthen its current team.

This on-boarding closely follows the hiring of Shweta Sinha who has over 10 years of experience in branding, design, and business strategy, and Maulik Kalamthekar, who is a young digital strategist with an academic background in data sciences.

Unadkat comes with over seven years of experience across geographies. Having lived in different cities and diverse cultures, Unadkat strengthens Wolfzhowl’s ability of deep-diving into various cultures to make meaningful and sustainable brand-consumer connections.

She has worked with Ogilvy & Mather in Mumbai and Kuala Lumpur and Mullen Lowe, Mumbai. Some of the key brands in her portfolio include Dove, Clear, Tresemme, Close up, Pepsodent, Knorr, Asian Paints, Kotex, Wyeth Nutrition, Guinness and CIMB.

Commenting on her move to join WolfzHowl, India, Unadkat said, “I fell in love with the potential in WolfzHowl’s pure strategic offering and vision of building a team of planners from diverse disciplines. It’s a paradise built by planners, for planners — all driven to create a positive impact, one brand at a time. I am absolutely thrilled to be a part of this team.”

Kalyan Ram Challapalli

Kalyan, Founder and Chief Strategist, said, “Pooja brings rich brand and communication planning experience and a solid FMCG — personal care experience on board, but the more exciting thing for us at WolfzHowl is her deep seated love for decoding cultures. She seems to be a natural at navigating different cultures and finding powerful behaviour change insights. As WolfzHowl is expanding beyond India, this is an extremely important asset for us.”

“We are proud of the culture and the desire we nurture in our thinksters to dig deeper and interrogate things from as diverse and rich angles as possible. Our own inner-engineering is most essential for us; and as we continue on this journey of enriching the diversity within WolfzHowl, we hope to continue to add more value to brands and touch more lives positively.”

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