With new Vivo V15 Pro, selfie experience goes a notch higher
Conceptualised by BBH India, the #GoPop campaign featuring Aamir Khan showcases two camera features — the 32MP pop-up selfie and the triple rear cameras, a combination that delivers high-quality images and videos in super low light conditions
Vivo, the global smartphone brand, has launched a campaign showcasing its new model Vivo V15 Pro. The campaign starring Aamir Khan has been created by BBH India.
The Vivo V15 Pro has two breakthrough camera features — the world’s first 32MP pop-up selfie camera and the triple rear camera, a primo combination that will deliver high-quality images and videos even in super low light conditions.
The launch campaign #GoPop consists of pre-launch teasers and two TVCs. The films play to the spunky background track — Albatraoz, by Swedish DJ AronChupa. Both the films show Aamir experimenting with the camera features, showcasing the brand’s promise of superior quality images.
Nipun Marya
Nipun Marya, Director, Brand Strategy, Vivo India, said, “Once again, we have brought the best of innovations for our consumers in Vivo V15Pro. The campaign brings out the unique proposition of capturing superb photos with the help of a 32MP pop-up selfie and AI triple rear camera in a fun and engaging way.”
Vasudha Misra
Vasudha Misra, Executive Creative Director, BBH Delhi, added, “We wanted to create a campaign that captures the stunning camera technology while giving a youthful vibe to the brand. Visual exaggerations and the track Albatraoz come together with Amir Khan to make this campaign pop.”
The TVCs:
Party:
Popeye:
Credits:
Client: Vivo
Agency: BBH India
Chief Creative Officer and Managing Partner: Russell Barrett
CEO and Managing Partner: Subhash Kamath
Managing Director: Arvind Krishnan
Head of Strategy and Managing Partner: Sanjay Sharma
Executive Creative Director and Writer: Vasudha Misra
Creative Partner (Art): Rodrigues Robert
Creative Partner (Art): Aastha Gupta
Head of Production: Khvafar Vakharia
Strategist: Saumya Tyagi
Business Partner: Sankalp Anand
Production House: Crazy Few Films
Producers: Urfi Kazmi / Viraj Gawas
Director: Anupam Mishra
DOP: Tetsuo Nagata
Associate Producer: Sunny Shah
Line Production: Benetone Films (Bangkok): Kulthep Narula
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