Beverage company Parle Agro has signed Tollywood superstar Nandamuri Taraka Rama Rao Jr., popularly known as Jr. NTR, as the brand ambassador for Appy Fizz in South India.
This summer, Jr. NTR will be seen as part of the new Appy Fizz campaign in the region while Salman Khan will continue to be the national brand ambassador for Appy Fizz.
Signing Jr. NTR is part of a strategic approach to reinforce Appy Fizz’s brand recall and connect with the consumers in southern states. This has been coupled with the increased manufacturing capacities being deployed in South India, as Parle Agro recently completed the setting up of its new state-of-the-art manufacturing facility in Mysore, Karnataka. The new manufacturing location becomes the third manufacturing facility in the southern region after Hyderabad and Chennai and 12th in the country.
Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “Parle Agro has an aggressive target to gain tremendous market share in South India and as part of the marketing strategy towards building a strong foundation in the region, we have signed on Tollywood superstar Jr. NTR for Appy Fizz. We understand the influence and affinity for regional cinema and celebrities to build stronger cultural relevance and this is a key agenda driven towards our vision to be the No. 1 beverage company in India.”
On the signing as the brand ambassador of Appy Fizz, Jr. NTR said, “I have always loved Appy Fizz and the decision to be the face of the brand was an easy one after I saw the vision and plans of the brand. Already one of the top beverage brands, I am sure everyone, especially my fans, will enjoy drinking a lot more Appy Fizz.”
Jr. NTR joins Allu Arjun as the second celebrity from south India to be a brand ambassador for Parle Agro brands in the region.
The Telugu superstar has joined Parle Agro’s existing A-listers like Alia Bhatt and Allu Arjun who are the faces of Frooti and Salman Khan, the brand ambassador of Appy Fizz.