As India gears up for high-decibel campaigns by political parties across the country in their bid to form the next government, Network18 is all set to bring to its audience programming on general elections 2019 under its umbrella branding ‘Mahabharat’. The programming will be telecast in 15 different languages on 20 news channels of the network.
The news network will span more than 3,700 hours with over 200 shows and segments. From covering high-decibel campaigns and rallies of star campaigners to highlighting the voice of first-time voters and key concerns of the female voters across the country, the programming will encompass numerous interactive shows across channels. Covering the length and breadth of the country, the programming will focus on the aspirations and expectations of the common men and women from the upcoming government.
The incisive coverage on the channels will include bulletins and debates, on-ground reportage, in-depth profiling of leaders, data-driven analysis of trends and government’s performance, political satires along with interviews with newsmakers. Starting from campaigning, the mega programming will cover polling days and counting day, right until the government formation.
The reportage across the leading national and regional channels — CNN-News18, News18 India, CNBC-TV18, CNBC Awaaz, News18 HSM, News18 South among others — will be led by the team of anchors, editors and reporters who, along with experts, will give an in-depth analysis of key issues and developments and keep the viewers well-informed of the general elections. Culminating in the grand finale of this modern day Mahabharata, Network18’s largest team of reporters will be deployed to deliver real-time result updates from each constituency.
Network18 will do an extensive on-air promotion across its channels along with heavy promotion on social media and its digital platforms. In order to reach out to media agencies and advertisers, the network is doing extensive branding activities across top media agencies.