Strengthening its Delhi office, FCB Ulka has announced the appointment of Shreekant Srinivasan as Senior Vice-President and Business Director. Srinivasan will head brands such as Horlicks, Hero MotoCorp, Hamdard and Boeing.
With a career spanning almost 20 years, Shreekant has worked across agencies such as BBH, Leo Burnett, McCann Worldwide and Wieden and Kennedy in leadership roles. He has played a key role in launching new offices, building cohesive teams and managing some illustrious brands such as GM, Tinder and Royal Enfield to name a few.
Debarpita Banerjee, President North and East, FCB Ulka, said, “Shreekant has a proven track record of leadership, advertising flair and business growth. He will be heading a lion’s share of this ever-growing branch at FCB. We are excited to have him over and are confident that he will lead this business with bigger better ‘never finished’ ideas on our brands.”
Speaking on his new role, Srinivasan said, “Sometimes things just click. I met Debbie after ages over a cup of coffee when she passionately spoke about the group's vision and a role that looked too exciting to not take up. With its legacy of doing culture defining work being reflected in the recent campaigns like 'Sindoor Khela', FCB looked like the right place for my future exploits. And here I am, looking forward to partner FCB in its next phase of evolution.”