Pepsi India has announced Salman Khan as the brand ambassador of Pepsi.
The year 2020 will see brand Pepsi create a 360-degree campaign that will reflect the self-confidence of today's youth in a manner that is as effortlessly cool as Salman.
Salman will be next seen in the super successful Dabangg franchise. Pepsi will be launching its association with Salman by tying up with Dabangg 3. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like.
Speaking about the association, a PepsiCo India Spokesperson said, âWe are excited to announce Pepsiâs collaboration with Bollywood superstar Salman Khan. Over the last year, Swag has been the underlying message throughout brand Pepsiâs campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brandâs Har Ghoont Mein Swag proposition with Salman in 2020.â
PepsiCo entered India in 1989 and has grown to become a leading MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo Indiaâs diverse portfolio includes iconic brands like Pepsi, Layâs, Kurkure, Tropicana 100%, Gatorade and Quaker.