Orient Electric has appointed Salil Kapoor as Business Head, Home Appliances business. Kapoor will be based at the companyâs Head Office located in New Delhi.
His previous assignment was with Voltas where he was working as COO for the UPBG division and was leading air conditioners and other appliances business.
An industry veteran with more than two and a half decades in consumer durables and media distribution, Kapoor has held leadership positions at leading brands like LG Electronics, Samsung, Microsoft, Dish TV, HOOQ and Voltas.
Rakesh Khanna, MD and CEO, Orient Electric, said, âIt gives me immense pleasure to welcome Salil to the Orient Electric family to lead our home appliances business. He brings with him extensive experience and deep understanding of consumer durables industry which will help us to propel growth in our home appliances business.â
At Orient Electric, Kapoorâs focus will be on strengthening the product portfolio, increasing marketing effectiveness, improving service levels and ramping up the distribution network in the country in the next one year.
Kapoor will also be responsible for the expansion of other partner brands in small appliances which currently include DeâLonghi, Braun and Kenwood in India. Orient Electric entered a strategic partnership with the DeâLonghi Group in 2018 to market its products in India.