Optimystix, the production house in both Fiction and Non-Fiction programming, appointed Rajesh Bahl as the Director and Group Chief Executive Officer (CEO).
In his role as Director and Group CEO, Bahl will not only be responsible for Optimystix’s growth strategy but will also help the company accelerate its next phase of growth and transformation from a bespoke TV production company to creating and producing digital content and venturing into feature film business.
“To date our focus as a company has been in growing our TV production business, which has shown credible growth YOY and now to create more significant value and harness the growth across three big content spaces, i.e. TV, OTT and feature films, we need someone to guide us strategically and be the torch bearer of our next round of growth. In order to re-imagine and reinvent Optimystix I have invited Rajesh Bahl to lead this initiative for us said,” Vipul D Shah, Chairman and Managing Director, Optimystix Entertainment.
Bahl is a senior M&E and digital business leader with over 20 years of experience of being at the helm in media companies, namely Times Group, Star TV, Eros International, Universal Music Group and Sony Music, and has been instrumental in establishing their digital and content businesses.
“I am very excited to join hands with Optimystix at this time when the demand for premium content is on massive upsurge and is being consumed by various audience segments across screens, platforms, languages, genres and story-telling formats which is fuelling demand from the TV broadcasters, OTT services and feature film business alike. This presents a great opportunity for Optimystix to expand businesses furthermore,” said Bahl.
Before joining Optimystix, Bahl was the Founding CEO, of Times Studio, A Times of India Group (BCCL) entity where he played a pivotal role in setting up Times Studio business. Under his leadership Times Studio grew from 0-60+ member team, produced few marquee original shows for MX Player and had executed many digital video campaigns for multiple brands and advertisers.
In his previous stint as the COO at Eros International, he overlooked the development and digitisation plans of the digital arm of Eros International. He successfully built and launched www.erosnow.com, India’s first premium OTT service and was involved in driving the product, content and marketing strategy for the same apart from being responsible for feature film marketing.