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Marquees 2019 honours the best in Indian marketing

The third edition of the awards recognises successful brand stories that have contributed towards creating new benchmarks in their category

The Advertising Club announced Thursday the winners of the third edition of India’s premier marketing awards - Marquees 2019 presented by Zee and powered by Colors. Announced at the iconic Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, formerly the Prince of Wales Museum of Western India, the awards saw the best of brands and industry thought leaders come together to celebrate successful brand stories that have contributed towards creating new benchmarks in the category.  

The entries this year were adjudged by a renowned jury chaired by industry stalwarts like Harsh Goenka, Chairman - RPG Enterprise along with category leaders like Neil George, Managing Director - Nivea India; Agnello Dias,  CCO and Co-Founder - Taproot Dentsu; CVL Srinivas, Country Manager, India – WPP; and Naveen Chopra, Senior Advisor - TPG Capital India.

The winners of the Sector Awards at Marquees 2019 were:

Marquee 2019: Winners

Sr. No

 Sector Category

 Winners

General Category

 

 

1

 Auto (4 Wheeler)

 Maruti Suzuki India Ltd

2

 Auto (2 Wheeler)

 Bajaj Auto Ltd

3

 Telecommunication

 Bharti Airtel

4

 Consumer Durables – White Goods

 Samsung

5

 Consumer Durables – TV 

 NO WINNER

6

 Insurance (Life) 

 NO WINNER

7

 Insurance (Non-Life) 

 NO WINNER

8

 Banking

 HDFC Bank Ltd

9

 Handsets

 Xiaomi

10

 FMCG (Food)

 Maggi

11

 FMCG (Beverages)

 Bru

12

 FMCG (Household Care)

 Harpic

13

 FMCG (Personal Care)

 Clinic Plus

14

 Retail 

 Amazon

Partho Dasgupta, President, The Advertising Club, said, “Firstly, congratulations to the winners of this edition of the Marquees. Winning a Marquee is a true testimony of the success of your efforts and we are sure that it will play a key role in furthering the equity of your brand in the category. “

He added, “The Marquees have been instituted to celebrate great work done by brands and inspire the young marketing minds to push the envelope, experiment and deliver on ideas that can emerge as category game-changers. In just a short span of 3 years, the awards have already established its eminence as being a benchmark of innovation and superior performance in the category.”

The winners of the 7 special categories were:

SPECIAL CATEGORY

1

 Reimagining for the Better

 Bata

2

 Carving out a niche

 Byju's

3

 Breathing new life into a Category

 Asian Paints

4

 Conquering an Impregnable fortress

 Zerodha

5

 Creating a Global Impact

 Oyo Rooms

6

 Media Properties

 TikTok

7

 Traversing Uncharted Waters

 FabIndia

Marquees has established itself as the foremost of all marketing awards. For the awards, The Ad Club (TAC) partnered with Kantar to design a robust and credible ranking mechanism to recognize marketing excellence of brands across a few generic and special categories. The selection process consisted of three steps to choose the nominees for each category of awards. The first step was to shortlist the brands based on brand performance, which was followed by incorporating additional evaluation measures that were then combined to give the jury a complete picture. Lastly, the screening jury finalized the winning brands based on the information provided and their own expertise.

Kantar’s methodology combined the background research and Brand shortlisting through the desk research, Syndicated reports and other industry reports to arrive at 10-12 top-performing brands in each category based on size and growth. Besides the product performance, for each shortlisted brand, information related to brand communication, spends and distribution was also gathered for further assessment.

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