Gemius Design Studio, the 360-degree marketing and branding agency, has won the creative and digital mandate for organic beauty brand âThe Secret Ingredient.â
The mandate includes building brand awareness and strengthening the brand's market presence by highlighting its existing and upcoming product innovations and building a strong digital community.
The mandate was won following a multi-agency pitch. Gemius Design Studio will be involved in the strategy, content and communications creation and design across all marketing platforms, along with online reputation management.
Anushree Pacheriwal, Co-Founder, Gemius Design Studio, said, âWe are pleased to have won this opportunity to be their official branding and marketing partners. The Secret Ingredient is 100% natural and organic brand looking for strong digital play. We are committed to them delivering their business objectives. Our aim is to bring the best with our expertise, which we have built over the years and look forward to creating successful digital campaigns for the brand that will definitely result in a huge impact on the audience.â
Freny Jariwala, Founder, The Secret Ingredient, said, âWe believe that digital, as a medium, has become increasingly important for brands, given the changing media consumption behaviour of consumers. We were looking for a partner that understands the dynamic digital landscape for beauty and skincare and who could translate our vision into reality. Gemius Design Studio has an extensive team that can help us to pull off a 360-degree digital marketing and creative plan. It's my pleasure to extend a cheerful welcome to the team.â
The Secret Ingredient offers a range of natural and organic body care products consisting of handcrafted, natural soaps, serums, scrubs, baby soaps, lip balms. All ingredients used to prepare these products are 100% natural with no chemicals, no toxins, no parabens and no additional fragrances or preservatives. They are cruelty-free, SLS/SLES-free and dermatologically tested products formulated for Indian weather conditions.