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Fastrack forays into perfume category, launches range of youthful fragrances

Announces actor Ananya Panday as brand ambassador. The collection consists of seven different perfumes — Trance, Beat and Pulse each for men and women and a signature unisex offering Solo — in tune with the concept of gender fluidity

Ananya Pandey and Manish Gupta COO & AVP Titan Accessories Division

Fastrack, the youth fashion brand for watches, bags, wallets and eyewear, has announced its entry into the perfumes category with ‘Fastrack Perfumes’. Aimed at targeting India’s dynamic and stylish youth, Fastrack Perfumes was launched at a glitterati evening with lots of fun and frolic in the presence of the Gen Z star Ananya Panday and Manish Gupta, Chief Operating Officer, Fragrance and Accessories Division at Titan Company Limited. During the launch, Ananya was also announced as the brand ambassador for Fastrack.

The collection consists of seven different perfumes — Trance, Beat and Pulse each for men and women and a signature unisex offering Solo — in tune with the concept of gender fluidity.

Fastrack Perfumes are crafted by the best international perfumers in the world offering unique fragrances for every mood and occasion. Standing true to the distinctiveness of the perfumes, the product design is also out of the box, deriving inspiration from a Bluetooth speaker. Fastrack Perfumes are colourful, fun and make a bold style statement.

S Ravi Kant, CEO, Watches and Wearables, Titan Company Limited, said, “Being India’s iconic youth fashion brand, Fastrack has consistently endeavoured to meet the ever-changing needs of the Indian consumers. It was time for us to widen our footprint in the personal lifestyle categories that are currently under-served. With q sharp rise in focus on grooming and fragrance, there was a clear consumer need which we have tried to fulfil with this collection. To further strengthen the connect with our target audience, we wanted to associate with a persona that appeals to the youth of this country and actor Ananya Panday is a seamless fit. She is a true youth icon and connects very closely with Fastrack’s personality which is trendy, edgy, youthful and vibrant.”

Gupta said, “Youth of today are extremely fashion forward. Smelling great is a critical part of their grooming requirements and thereby perfumes was the next logical extension for Fastrack.  Titan Company has always pushed the boundaries in terms of product quality and Fastrack perfumes are no exception. I am sure that Fastrack perfumes would soon become the go-to perfume brand for the fashion forward and trendsetting youth of this nation.”

Ananya Panday, speaking at the launch of Fastrack Perfumes, said, “I am thrilled to be the face of one of the most stylish brands from the house of Titan Company. The brand Fastrack is fun and quirky, it has a resonance with my style for being bold, trendy yet very classy. Fastrack perfumes have a signature mark and are super fabulous. I believe fragrances are an important aspect of our everyday grooming and are also a personality identifier. Fastrack has a diverse range of perfumes which complements your personality and gives you opportunity to be your true self.”

Fastrack perfumes for women are a bold interpretation of femininity and glamour. On the other hand, Fastrack Perfumes for men are fresh and have a unique character. The unique combination of notes make this range of Fastrack perfumes a must-have styling and grooming product for the youth.

The 100 ml of the variants Trance, Beat and Pulse are available at Rs 845 while Solo is priced at Rs 995.

These perfumes are available at all Fastrack Stores, Fastrack.in and leading large departmental stores, beauty and cosmetics stores.

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