Zirca Digital Solutions has partnered with UK-based CoLab Media Consulting with an aim to take their business to the next level. This three-stage broad-reaching project comprises research and insight that will underpin the development of an exciting new business proposition.
CoLab is working with Zirca to create a holistic brand proposition that will consolidate both its national and global aspirations. The research and analysis will enable Zirca to scale its technology to global parity while also developing a proposition that will drive greater clarity and resonate with the digital domain. Building on the analysis of the research gathered across stages, CoLab will generate ideas for the value proposition. This will be done in association with the leadership team at Zirca enabling sector experts to sit across and mutually decide on the most apt proposition. Colab will also be involved in finalizing Zircaâs messaging to promote the proposition taking into consideration the âgo-to-marketâ prospects for the brand.
Neena Dasgupta, CEO & Director, Zirca, said, âZirca has always seen an exponential growth in business over the years. This initiative will accelerate the organisation to meet the new challenges of consumer-led marketing and integrated strategies that are driving brands today. We are happy to partner with CoLab as they understood the brief almost instantaneously and are working in tandem to bring out the best results. The association will bring in the much required outreach in international markets.â
Duncan Arthur, Co-founder, CoLab Media Consulting, said, âThe Zirca project is a rare opportunity to support a market-leading brand develop a new and exciting proposition. Zirca needs to not only build on its current business but extend this opportunity to a broader audience. Extending and deepening their unique partnership with clients and reaching new prospects will be a decisive outcome of this extensive project.â
The messaging and proposition will be further ingrained into the core areas of Zircaâs business such as advertising and content solutions.