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Ogilvy and Vivo settle plagiarism case out of court on a 'friendly note'

Both Ogilvy and Vivo look forward to working together in future

Ogilvy & Mather India, which filed a legal suit against Vivo for copying its concept and getting it implemented through Dentsu Impact, has opted for an out of court settlement. The agency officials stated Monday that the matter has been resolved over an amicable agreement.

Not only this, both brand and agency are looking forward to working together in the future.

Kunal Jeswani

“The leadership of both companies has reached an amicable agreement and the matter has been resolved”, said, Kunal Jeswani, Chief Executive, Ogilvy India.

However, Ogilvy’s step not only highlighted the deep-rooted crucial issue the industry has been facing for long but set an example that more than client-agency relationship, agency’s day and night hard work for the client matters.


Last month, Hon’ble Justice BP Colabawalla had called out Chinese mobile brand Vivo for airing a TV commercial through Dentsu Impact which was very similar to a proposal made by Ogilvy in a pitch last year.

The court had found many similarities between the script proposed by Ogilvy which was first rejected by Vivo. Vivo were to deposit Rs 1 crore or furnish a bank guarantee from ‘a reputed bank’, if it wanted to continue airing the ad on television.


“We at Vivo strive to grow together with our partners, the local community, consumers and shareholders. vivo has been built on strong ethical and contractual foundation and the Vivo family takes immense pride in its values. We are happy to resolve the concerns with our partners- Ogilvy, and look forward to working with them in the future,” said a Vivo spokesperson.

“As the issue is now resolved between Vivo and Ogilvy, we do not wish to provide any further comments. However, we stand by our earlier statement and reiterate that what we created is completely our original work, and we have always maintained this before the Hon’ble Court, as this is the fact. We are an agency of strong integrity, ethics and brilliant creative talent. We have absolutely no reason to resort to any kind of plagiarism, as we have no dearth of talent in our agency and have enough great work and awards that prove our worth,” said a Dentsu Impact India spokesperson.


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