Network18 has announced key elevations in the leadership team of News18.com. Azim Lalani has been elevated to COO â Brand Solutions and Convergence, whereas, Mitul Sangani will take up the role of COO- General News as a part of the new working model. The step has been taken, keeping in mind rapid audience growth and alignment with market dynamics in order to fully capitalise on emerging revenue models in digital.
Lalani was earlier holding the position of Business Head, English News Cluster. In addition to running Firstpost, Tech2 and Brand Solutions, Lalani will be responsible for P&L, audience growth, product and marketing for these businesses under his new role.
Sangani was earlier the Business Head for News18 Indian languages. In his enhanced role, Sangani will lead the P&L, monetisation, audience growth (along with the editorial team), product and marketing for the general news business comprising of News18 English, News18 Languages and all verticals therein.
Both Lalani and Sangani shall continue to report to Puneet Singhvi, President, Network18 Digital.
Commenting on the elevations, Singhvi said, âAzim is a creative and resourceful business leader, who has amply demonstrated the potential of Firstpost Studio as an independent business in a very competitive market over the past couple of years. Mitul has taken on the challenge of growing Network18âs languages business from its infancy last year to making it the largest in the country in a very short span of time. Despite monetisation challenges for languages internet publishers in India, Mitul has very effectively taken a next-to-negligible revenue stream and made it into a robust and growing one.â
On his elevation, Lalani said, âIt has been an amazing journey to work with a highly-motivated team which is constantly working towards delivering unique campaigns and content which stand out and have emerged to be game-changers in the industry. Network18 has successfully created many digital firsts, and I look forward to leading this amazing team to create many more milestones while giving immense value to both stakeholders and consumers.â
Sangani said, âIt is my second stint with Network18, and it has been a great experience working with such a platform which has been catering to diverse audiences through its unique content. With content in 12 languages, News18 has indeed established itself as the top news destination for audiences across the length and breadth of the country. I look forward to taking up the charge of my new role propel the business to new heights.â