Kingfisher, the King of Good Times, has conceptualised personalised GIFs for consumers to romanticise with the Kingfisher bottles using their names.
Kingfisher has made this customisation possible in the virtual world and easily accessible for millennials with their cool and slick GIFs on Instagram.
The campaign has taken Instagram by storm, is a fun and quirky way to customise a Kingfisher bottle through simple steps. First, the user simply needs to click a picture on their Instagram story, then search for the first three letters of their name along with fisher, and the custom GIF appears.
This GIF can be positioned anywhere on the picture, bringing out the creative instincts of all Kingfisher fans. Central to the campaign idea that makes it scalable, is the usage of three letters of the name, as against using the full name. For example â€” Panfisher for Pankaj, Ankfisher for Ankit, Neefisher for Neelima and so on.
#myFisher campaign was launched recently, and has thus far engaged with over 10M fans.