Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

Voot brings non-stop new entertainment from reality show Bigg Boss

This year, fans of Bigg Boss Season 13 can experience a mix of unseen content, new magazine shows, newer interactivity formats where they can stay connected with the show 24 X 7

Vivo V17 Pro presents Bigg Boss is back on Colors and its AVOD platform Voot is all set to make it better this year. Voot is all set to garner a billion plus views by bringing to life a diverse and immersive digital exclusive content slate around Bigg Boss.  

This year Bigg Boss Season 13 fans can experience a mix of unseen content, new magazine shows, newer interactivity formats where they can stay connected with the show 24 X 7.  Fans can now stream several exclusive show extensions like Unseen Undekha, Cutless, Bigg Buzz and the all new Voot Night Live along with full episode of the show while also voting for their favourite contestants. Voot will also present unlimited weekend fun with Bigg Buzz featuring playful moments like Misheard Conversations, Interview that wasn’t, BB Buzz-er and Family’s Take, capturing every detailed insight on the show. There will be Voot Night Live — Bigg Boss Edition, which will be streamed live from the sets immediately after the episode on Colors.

The content slate will see over 3,500 exclusive content stacks being created for augmented viewing experience of the Voot user. There will be a slew of new and fun interactivity formats such as voting, Video Vichar, Voot Chugli Booth, pulse meter and others. The current edition of Bigg Boss on Voot has digital sponsors ranging from online platforms like Ace2Three, Swiggy, Flipkart and Revv Cars to varied advertisers across categories like beverage (DSP Black), packaged food (Doritos) and QSR (KFC), helping drive engagement and build resonance and reach for each of these brands. There will be host of interactive solutions and customised, scalable brand associations across Voot exclusive shows like Bigg Buzz and Voot Night Live, etc.

Akash Banerji, Head, AVOD Business, Voot, said, “BB over the multiple seasons has managed to create a massive fandom in this country. This year’s edition on Voot is an extravaganza for the asli fans with a slew of exclusive content clips, new magazine shows, unique interactivity formats all with the aim to drive satiate their appetite. The 100-day festival on Voot is equally compelling for advertisers and brands across categories as the show on the platform will see massive scale and exponential increase in watch time. Partnering with Colors, this heady mix of crazy fans, exciting brands and new-age advertisers on the back of unique and exclusive offerings around the show is going to make Bigg Boss bigger than any other entertainment property in India. Our exclusive fan-anthem around ‘alsi fans’ created by Orchard encapsulates this spirit around the show for the next 100 days.”

Info@BestMediaInfo.com

Advertisment
Post a Comment