Vivo V17 Pro presentsÂ Bigg Boss is back on Colors and its AVOD platform Voot is all set to make it better this year.Â Voot is all set to garnerÂ a billion plus views by bringing to life a diverse and immersive digital exclusive content slate around Bigg Boss. Â
This year Bigg Boss Season 13 fansÂ can experience a mix of unseen content, new magazine shows, newer interactivity formats where they can stay connected with the show 24 X 7.Â Fans can now stream several exclusive show extensions like Unseen Undekha, Cutless, Bigg Buzz and the all new Voot Night LiveÂ along with full episode of the show while also voting for their favourite contestants.Â Voot will also present unlimited weekend fun with Bigg Buzz featuring playful moments like Misheard Conversations, Interview that wasnât, BB Buzz-er and Familyâs Take, capturing every detailed insight on the show. There will be Voot Night LiveÂ â Bigg Boss Edition,Â which will be streamed live from the sets immediately after the episode on Colors.
The content slateÂ will see over 3,500 exclusiveÂ content stacks being created for augmented viewing experience of the Voot user. There will be a slew of newÂ and fun interactivity formats such as voting, Video Vichar, Voot Chugli Booth, pulse meter and others. The current edition of Bigg Boss on Voot has digital sponsors ranging from online platforms like Ace2Three, Swiggy, Flipkart and Revv Cars to varied advertisers across categories like beverage (DSP Black), packaged food (Doritos)Â and QSR (KFC),Â helping drive engagement and build resonance and reach for each of these brands. There will be host of interactive solutions and customised, scalable brand associations across Voot exclusive shows like Bigg Buzz and Voot Night Live, etc.
Akash Banerji, Head, AVOD Business, Voot, said, âBB over the multiple seasons has managedÂ to create a massive fandom in this country. This yearâs edition on Voot is an extravaganza for the asli fans with a slew of exclusive content clips, new magazine shows, unique interactivity formats all with the aim to drive satiate their appetite. The 100-day festival on Voot is equally compelling for advertisers and brands across categories as the show on the platform will see massive scale and exponential increase in watch time. Partnering with Colors, this heady mix of crazy fans, exciting brands and new-age advertisers on the back of unique and exclusive offerings around the show is going to make Bigg Boss bigger than any other entertainment property in India. Our exclusive fan-anthem around âalsi fansâ created by Orchard encapsulates this spirit around the show for the next 100 days.â