Sachin Tendulkar-backed Smaaash Entertainment has appointed Evolute Group to handle its 360-degree global marketing mandate. The account was won following a multi-agency pitch.
Founded by Shripal Morakhia, Smaaash is a gaming and entertainment venture with centres all over India and in a select few international countries. It provides unique interactive and innovative experiences for families, young adults and children.
Jaydeep Ray, Head, Brand and Marketing, Smaaash, said, âIn the space of interactive entertainment and experience, we are looking to grow as a brand that resonates with customers across different age groups. With a focus on building a strong consumer brand and enhanced customer experience, we wanted a strategic firm to be associated with us. I am excited to have Evolute Group as our agency partner and believe that they are the right partners to collaborate with us on our journey to take Smaaash to the next level.â
Pratik Kedia, Founder, Evolute Group, said âWe are excited and very pleased to have won this mandate from Smaaash Entertainment. With Smaaash being pioneers and innovators in the gaming and entertainment industry, we look forward to producing some great campaigns together.â