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Durex, Mad Over Donuts get engaged in an online banter

Both the brands took to Twitter on World Food Day to engage in a quirky conversation leaving twitteratis in splits

Time and again brands have used social media platforms — Twitter, Facebook, Instagram, LinkedIn, etc. – to generate user engagement and brand awareness through consumer connect initiatives. Many a time it has happened that rival brands got engaged into online brawls, accusing and mudslinging at each other. But rarely does one get to see brands engaging in a light banter with a dose of humour.

One such incident happened recently when Durex and Mad Over Donuts took to Twitter on World Food Day, observed on October 16, to engage in a quirky conversation. The exchange of tweets began after @DurexIndia tweeted a photo of a glazed doughnut with the copy "Feeling like a snack? We've got condiments". The condom brand was marketing its lubricant gel through its twitter handle and wrote, “Bon Appetit. To buy Durex Play Massage 2in1 Lubricant Gel, click on https://amzn.to/2IRO0hi . #WorldFoodDay #FoodPorn



Soon, @MadOverDonuts jumped into the conversation with a tweet, saying “@DurexIndia I can assure you, we've got better toppings than that.”

What followed was some fun, witty banter where both the brands took shots at each other with smart comebacks. It was not deliberate, but initiating banter with a brand like Durex was bound to be fun.

Thus, a series of tweets and re-tweets were exchanged between both brands ‘with pun intended’. Twitterati took great pleasure as @DurexIndia and @MadOverDonuts continued with their tongue-in-cheek tweets.

There was no clear winner of this online duel as both the brands continued the hilarious conversation till Thursday. However, moment marketing, in current times, contributes significantly to a brand's image. So, Mad Over Donut’s prompt attempt to engage in the banter will surely create a brand moment.       


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