Discovery Communications India has appointed senior sales, marketing and business management professional Hemant Arora as the Head of New Revenue Streams.
Arora joins Discovery from Times Network where he was the Business Head of Times Influence.Â During his stint at Times, he also led sales for network channels, including Times Now, ET Now and Zoom at different points of time. He held sales leadership position in leading media organisations like Dainik Bhaskar and NDTV Media. He will be based in Mumbai and report to Megha Tata, Managing Director, South Asia, Discovery.
âWe are evaluating each subset of our network strategy in light of the fast-evolving media landscape. The introduction of âHead of New Revenue Streamsâ in our org structure is a manifestation of that thought process,â said Megha Tata. âWe are excited to have Hemant Arora lead the new revenue streams vertical. He will play a key role in conceptualising and building new models to scale revenues from untapped opportunities while Head of Advertising Sales Vikram Tanna will concentrate his efforts in ensuring that ad-sales revenue stream of our core network continues to grow northward.â
Arora said, âThe new look aggressive Discovery excites me; the company played a key role in the formative years of my professional life and in this second innings, I look forward to capitalise on multiple opportunities in the horizon to create successful alternate revenue streams.â