KFC's latest digital film highlights how value meets variety at Rs 599 only
Conceptualised by Ogilvy India, the idea of the campaign was to bring the product into the spotlight and highlight it as an ultimate combination of value, variety and savings together
Colonel Sanders has given KFC fans another reason to rejoice in the new year. Bringing the perfect combination of value, taste and variety, KFC India launched the Ultimate Savings Bucket with 16 pieces of KFC favourites in one bucket priced at Rs 599 only. The digital film announcing the launch of the product aptly brings out the “Ultimate excitement for the ultimate savings bucket”.
Conceptualised by Ogilvy India, the film opens with a luxury car and as the door opens, a stylish celebrity, perhaps a rapper, dressed in funky black and metallic gold steps out. Swaying to the music in full swagger, he looks towards the crowd that seems super excited to spot him as they rush towards him. But what we see next is truly shocking. The swarm of people rush right past him, towards something even more exciting and attention-worthy – a large billboard that shows the ‘Ultimate Savings Bucket’. The next shot shows the awestruck rapper indulging in a piece of KFC’s golden fried chicken.
Talking about the product and its film, Moksh Chopra, Chief Marketing Officer, KFC India, said, “We love surprising our consumers with value and variety and what better start to the year than offering a fantastic deal on the iconic KFC chicken Bucket - with the launch of the new Ultimate Savings Bucket. The digital film rightly brings out the excitement around the product; after all it is both the ultimate saver and the best party starter.”
Shailender Mahajan, Senior Creative Director, Ogilvy India said, “16 pieces of KFC favourites in just one bucket could spark great excitement amongst chicken lovers. The idea was to bring the product into the spotlight and highlight it as an ultimate combination of value, variety and savings together.”
The Film:
Credits:
Account Management:
Kapil Arora - President - Ogilvy Group Companies, North
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