Buzzoka, the integrated influencer marketing platform, has forayed into Instagram Ad Films that will be led by influencers. This initiative will now allow Buzzoka to create meaningful content for digital and social-first audience that rely on social media influencers for new products and services.
There has been a paradigm shift in the consumption pattern and brands and agencies are gearing to capitalise on the changing landscape. India has currently over 71 million monthly active users (Statista) on Instagram and a lot of them rely on social media influencers for their daily dosage content. As per Buzzoka’s recent report Influencer Marketing Outlook 2019, Instagram leads as the primary choice of brands and 77% brands see it as a huge potential in 2019.
Instagram Ad Films will fit in the media mix as video has established itself as the most engaging platform. With telecom companies at a war over providing cheapest data to the next billion, video consumption has spiked significantly.
Ashutosh Harbola, Co-Founder and CEO, Buzzoka, said, “Instagram is a perfect channel for brands and marketers to capitalise on digital and social-first audience in the age bracket of 20-35. Instagram is a platform that is hosting this major chunk of audience, which is going away from TV and newspapers as their primary daily news medium. Hence, missing out on a lot of promotions and offers. Instagram Ad Films will be that one promotional tactic that we feel will be driving the next media wave in India.”
As per a recent report from Instagram in June 2018, the platform has over 1 billion monthly active users (MAUs). This grew from 800 million MAUs in September 2017 with over 60% users logging back almost every day.