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‘Ranveer Calling’ people to test drive Nexa’s XL6

The digital integration aims to bring the existing and prospective Nexa customers closer to the product in an interactive format. Based on Nexa’s value of innovation, this unique experience offers the viewer with a personalised experience

Maruti Suzuki Nexa has launched a promotional campaign ‘Ranveer Calling’ for its recently launched premium MPV, the XL6. An interactive digital film, ‘Ranveer Calling’ features the actor in an XL6 enabling the viewer to book a drive experience of the XL6.

A first-of-its kind digital integration, ‘Ranveer Calling’ aims to bring the existing and prospective Nexa customers closer to the product in an interactive format. Based on Nexa’s value of innovation; this unique experience offers the viewer with a personalised experience. Launched to create awareness about Maruti Suzuki Nexa’s premium MPV, the XL6, this digital campaign is built to invite people to test drive the vehicle.

Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India, said, “I am delighted to share that we have received a wonderful response from our customers for our exclusive six-seater, the XL6, from all over India and we are focused on taking the momentum ahead. ‘Ranveer Calling’ is a step forward towards the creation of personalised experience for the customers. The digital campaign enables the customers to book a test drive of the XL6 and experience the comfortable and spacious interiors of the car by speaking to Ranveer Singh, who would assist the caller in getting to know the car. Ideas that are led by new technology are at the forefront of Nexa and we are confident that the engagement will connect well with audiences.”

Singh, brand ambassador for Nexa, said, “I am glad to be a part of this interactive digital campaign along with Nexa. I am a firm believer of Nexa’s values of ‘Creating and Inspiring’. This campaign is going to be a truly unique experience for our customers. I urge everyone to pick up their phones and ‘Wake Me Up!’  ‘Ranveer Calling’ has been launched, and I look forward to everyone participating in this wonderfully novel experience.

Customers can simply follow the instructions on the screen and book a test drive of XL6 in a fun, interactive manner.

Positioned strongly on comfort and style, the XL6 is powered by a BSVI compliant engine paired with the progressive Smart Hybrid technology. With its sporty styling, premium interiors with second row captain seats, all black leather upholstery and unmatched safety for occupants and pedestrians, the XL6 strikes a perfect balance of style, space, comfort, performance and safety. Launched in August 2019, the XL6 is available in six colours and a choice of manual or automatic transmission across all 365 Nexa outlets in 208 cities.

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