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Havells signs Vicky Kaushal as brand ambassador for its men’s grooming range

The association with Kaushal enhances Havells commitment to infuse freshness and style in its personal male grooming products and cater to the evolving tastes of young consumers

Further deepening connect with quality conscious consumers, Havells India Limited has announced Bollywood actor Vicky Kaushal as the brand ambassador for its male grooming products. The company also announced newest additions to its male grooming portfolio with its patented BT 9000 series of Havells Trimmers.

The association with Kaushal enhances Havells commitment to infuse freshness and style in its personal male grooming products and cater to the evolving tastes of young consumers. The male grooming category has seen a dynamic growth with increasing awareness of latest trends, self-grooming culture. Havells' new range of BT 9000 trimmers complement these aspirations beautifully with their unique ergonomic design, capture trim technology and advanced features such as LED displays.

Ravindra Singh Negi, President, Electrical Consumer Durables, Havells India, said, “We are proud to welcome Vicky Kaushal, one of the most promising and talented stars of this generation, into the Havells family. With the rise of grooming culture, men seek for a quick, hassle-free experience and products that render them with an impeccable style. With the new brand campaign #BeardKyuHoWeird and Vicky as a face, we want consumers to take charge of their looks and own their style with confidence. Trimmers have emerged as one of the fastest growing product categories today with the young, urbane consumers seeking a superior trimming experience. The BT 9000 series of trimmers are sleek in design and performance-oriented, with uniquely designed zoom wheel, 20 lock-in-length settings, extra wide mouth opening to ensure 2x faster cutting and will appeal to the discerning buyers.”

Havells India Ltd. is a leading FMEG company (fast moving electrical goods) with presence across India. Its product range includes industrial and domestic circuit protection switchgear, cables and wires, motors, fans, power capacitors, luminaires for domestic, commercial and industrial applications, modular switches, water heaters and domestic appliances covering the entire gamut of household, commercial and industrial electrical needs.

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