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Emvies 2019: 272 case studies shortlisted

The shortlisted entries will be up for final presentation between September 23 and 27, 2019

The Advertising Club has announced the shortlists for Emvies 2019 that recognises measurable and significant contributions in the field of media.

This year, 272 case studies have made the cut which will come up for final presentation between September 23 to 27, 2019 in 10 sessions.

Last year, Wavemaker was Media Agency of the Year while Vodafone was Client of the Year for the second time in a row. The Grand Emvie went to Lodestar UM.

DAY 1 : MONDAY, 23 SEPTEMBER, 2019 (39 CASES)

30. Best Media Research / Analytics : Best Media Research using proprietary data : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Lifebuoy

The Predictive “Bell-Weather” in an “Intent” Driven World

2

Aashirvad Atta

TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETING

3

Hindustan Unilever Limited

Hitting the bulls-eye with Javelin

4

Brooke Bond and Vaseline

The Darwinian Theory of Maximising Portfolio Sales with Media

 

35. Best Integrated Campaign : Consumer Products – Confectionary and food : Presentation Duration = 10 minutes

S.No

 Brand

Entry Title

1

Too Yumm Multigrain Chips

Virat proves to the Nation that Chips can be Healthy too

2

Too Yumm

Too Yumm says – “Oil is good for Diyas and not for snacks!

 

28. Best Media Innovation : Rural Activation : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Vodafone

Vodafone creating “WHEELS OF CHANGE” in rural Kerala

2

Dettol

India’s First Hygiene Parliament

3

Colgate Swarna Ved Shakti

MAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS

4

Harpic

Making India Toilet Proud

5

Brooke Bond Red Label

Apno ko Apnao

 

01. Best Media Strategy : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Dettol

The Handwashing Tales

2

Lifebuoy

The Infection Alert System – An Inclusive Media Strategy across the Income Pyramid

3

Savlon

Savlon turned mass media into Braille

4

MAYBELLINE – FITME

MAYBELLINE – FIND YOUR FIT

 

26. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Castrol CRB

Truck Aasana

2

Google Home

OK Google! Lets have some Koffee!

3

Castrol India

Super Mechanic Contest

4

Ola Cabs

Heroes of Ola

5

BYJU’s App (Think & Learn Pvt. Ltd.)

BYJU’s 1 Home demonstration that reached 23 million households

6

McDowell’s No1 Soda

McDowell’s No1 Soda : No1 Yaari Jam

7

Google Home

OK Google, let’s talk cricket

8

Pantaloons

The Style Stage of Swaggers

9

Lux

Male influencers for female brands? Yes we did it for #HeForShe

10

Google Duo

Missing your loved ones- #bethere (Duo – India Idol)

11

Brooke Bond Red Label

Bringing Two Rival Nations Together Over a Different ‘Cup’

12

Pepsi

Har Ghoonth Main Swag Hai

 

37. Best Integrated Campaign : Consumer Durables : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Amazon Echo

How Amazon Echo connected with consumers & Built relevance in their lives

2

Volvo Cars

Breath Free

3

Asian Paints Ultima Protek

Abhi toh aur chalega

 

19. Best Media Innovation : Digital – Display : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Vodafone

Read Less, Listen More!

2

Idea Cellular

Idea 4G- Power of Live Video

3

Netflix

Narcos Mexico delivers the happiest drug combination straight to your home.

4

Snapdeal

Kids Not For Sale

5

Netflix

Kabhi Kabhi Lagta Hai, Apun Hi (Innovation Ka) Bhagwaan Hai

6

Google Search App

Making Google your friendly, ‘neighbourhood’ search through ‘Local’

7

Tata salt

The Day Without an I

8

Vodafone

Are You a Fan or a Fanatic?

9

Asian Paints Royale Atmos

Clean The Air

DAY 2 : TUESDAY, 24TH SEPTEMBER, 2019 (42 CASES)

31. Best Media Research / Analytics : Best Media Research using existing data : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

ESP Properties India

Box Office Conversion Model

2

Wavemaker India

Attribution_Systems that think rationally and dynamically

3

Tata Ace Gold

FIFA Moment Marketing

 

27. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Mutual Funds Sahi Hai

Education with entertainment – Yeh Meri Family

2

Women’s Horlicks

Stories of Strength

3

Netflix

“A story that shook the nation”

4

Kurkure

Kurkure Contains Plastic?

5

SKODA Auto

Pursuits by SKODA

6

Brooke Bond Red Label

India’s first Isspeshal band

7

Mercedes-Benz

Rushes – #LiveTheRushes

8

NICOTEX NICOTINE GUM

#EKCIGARETTEKAM – Anthem of Determination. Making India Lung Cancer free – one cigarette at a time

9

Dabur Red Toothpaste

Dant Snan

 

02. Best Media Strategy : Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Brooke Bond Red Label

Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time

2

Kingfisher

Make your own Beer – Anytime, Anywhere!

 

22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Vodafone

Vodafone helps reunite lost children with their parents using technology

2

Horlicks

Engagement in a Media Dark Market, 81% Delivered!

3

Colors

When Colors Won Its Fans Back During IPL 2019

4

Star Sport

Sportx – The Sports Experience Zone

5

Asian Paints Royale Atmos

Clean The Air

6

Kanan Devan Duet

When Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device!

7

Shoppers Stop

How Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR

8

Sensodyne

Hello Sensodyne

9

Ceat

Use of Blockchain Technology To Reduce Ad Fraud.

10

Otrivin

Otrivin – Cold and Flu Predictor

11

NMIMS

How ‘Occu-Search’ – an intelligent algorithm helped maximize occupancy for NMIMS

12

Kingfisher Radler

Blow Maadi! (Please Blow!)

 

10. Best Media Innovation : Print – Dailies : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Savlon

When India woke up to Braille Newspaper!

2

Tata Salt

Missing “I”

3

Myntra

OUTSMARTing the jacket with India’s first ‘editorial’ Advertisement

 

39. Best Integrated Campaign : Media : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Netflix

Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Integration!

2

Netflix

THE BLOODY MEDIA TAKEOVER!

 

21. Best Media Innovation : Digital – Multiple Platform : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Vodafone

Apna raasta khud chuno- befikr with India’s first mobile safety service for women

2

Brooke Bond Red Label

India’s first Isspeshal Band

3

Tata salt

The Missing I

4

Brooke Bond Red Label

Bringing Two Rival Nations Together Over a Different ‘Cup’

5

Vodafone

How Vodafone became the Buzziest brand during IPL

6

MTV India

When India Dared To Stare

7

Cadbury Dairy Milk Silk

Making more than 1 million “hearts pop out” on Valentine’s day

8

MTV India

Gotcha!

9

Brooke Bond Red Label

Apno ko Apnao

10

Mercedes AMG

Racing Against the Mercedes-AMGE63S4Matic+

11

Hindustan unilever limited

Every Homemaker’s ally – Cleanipedia

DAY 3 : WEDNESDAY, 25TH SEPTEMBER, 2019 : MORNING SESSION (23 CASES)

34. Best Integrated Campaign : Consumer Products – Beverages and drinks  : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Brooke Bond Red Label

How we aided the Homemaker to become the Changemaker

2

Brooke Bond Red Label

Bringing Two Rival Nations Together Over a Different ‘Cup’

3

Brooke Bond Red Label

Apno ko Apnao

 

03. Best Media Strategy : Consumer Products – Confectionary and food  : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Tata Salt

The Missing I

2

Too Yumm

Too Yumm says – “Oil is good for Diyas and not for snacks!

3

Cadbury Dairy Milk Silk

Making more than 1 million “hearts pop out” on Valentine’s Day

4

Too Yumm Multigrain Chips

Virat proves to the Nation that Chips can be Healthy too

5

TIC TAC

SHARE THE CHEER

 

12. Best Media Innovation : Out of Home : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Future Retail Ltd.

World’s First Glam Tram

2

Cadbury Bournvita

#LookBeyondMarks

3

Jeep

Jeep- Creating India’s largest Installation-Asia Book Of Records Totle

4

Nestle India

Bus Shelters that talk Coffee

 

40. Best Ongoing Media Campaign  : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Lifebuoy

The Adaptive Data Lighthouse : Scaling up the Infection Alert System in Rural India

2

Dettol & Harpic

Mission : Clean India

3

Eureka Forbes Ltd.

We kept India drink healthy water – Pincode by Pincode!

4

Brooke Bond Red Label

The 6 Pack Band

5

Ariel

Now Its time Sons- Share the Load

 

13. Best Media Innovation : Ambient Media  : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Axe

Mard Ban Yaar

2

Vodafone

How Vodafone creates “WHEELS OF CHANGE” in rural Kerala

3

Dabur Red Toothpaste

Dant Snan

4

Vodafone

How Vodafone stores became a digital maidaan during Uttarayan

5

Asian Paints Ultima Protek

Cinema Express

6

Vodafone

Vodafone helps reunite lost children with their parents using technology

DAY 3 : WEDNESDAY, 25TH SEPTEMBER, 2019 : AFTERNOON SESSION (37 CASES)

24. Best Media Innovation : Events / Experiential Marketing  : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Hamam

Safety Starts at School Hamam#GoSafeOutside

2

Dabur Red Toothpaste

Dant Snan

3

Axe

Mard Ban Yaar

4

Savlon

Happy Hands Journey

5

Lifebuoy

The Electronic Voting Machine Wins India’s Vote for Health

6

Shoppers Stop

How Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR

7

Dettol

Swachhta Ka Maha Kumbh

8

McDonald’s

Make Your Choice

9

Himalaya Companion Care

Purrfect IPL

10

Dettol

India’s First Hygiene Parliament

11

Pantaloons

A vogue Experience for a common man

12

Godrej Nest

Kuch Apna Sa

13

Whisper

Whisper#WingsToFly

14

Tata Salt

Warm Salt Water Soaks

 

20. Best Media Innovation : Digital – Video   : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Amazon India

Echo Youtube Preroll

2

Brooke Bond Red Label

India’s first Isspeshal Band

3

 Cadbury Dairy Milk Silk

Making more than 1 million “hearts pop out” on Valentine’s Day

4

Quaker

Kitchen Khanna Konversations with Quaker

5

Cadbury Perk

Cadbury Perk made 81 million Indian youth, re-imagine elections.

6

Brooke Bond Red Label

Bringing Two Rival Nations Together Over a Different ‘Cup’

7

Google Home

OK Google, let’s talk cricket

8

Junior Horlicks

Chitti’s Brain Bulb

 

41. EMVIE for Good  : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Savlon

Savlon turned mass media into Braille

2

SBI Life Insurance

Thanks A Dot

3

Google

Democratising internet through India’s lifeline

4

Adidas India

Real Kashmir

5

Axis Bank

A Million Thanks

6

Vodafone

How Vodafone creates “WHEELS OF CHANGE” in rural Kerala

7

McDonald’s

Make Your Choice

8

Dettol & Harpic

Mission : Clean India

9

Brooke Bond Red Label

Apno Ko Apnao

10

Harpic

Making India Toilet Proud

 

16. Best Media Innovation : Digital – Search : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Racold

Mind Your Language

2

ZEE Entertainment Enterprise limited (ZEE5)

How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?

3

Vodafone

Decoding the generic search behavior of female audience to create awareness and increase adoption of Sakhi

4

Kurkure

Kurkure Contains Plastic?

5

Garnier Micellar Water

One swipe to a new regime

DAY 4 : THURSDAY, 26TH SEPTEMBER, 2019 : MORNING SESSION (28 CASES)

04. Best Media Strategy : Consumer Products – Others  : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Rin

The campaign that saved 5000 Mn Litres of Water !!

2

Ariel

Now Its time Sons Share the load

3

Otrivin

Otrivin – Cold and Flu Predictor

 

09. Best Media Innovation : Television  : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Airtel

Fastest ‘two for Tango’

2

Brooke Bond Red Label

Bringing Two Rival Nations Together Over a Different ‘Cup’

3

Savlon

A news anchor without a teleprompter

4

Rin

How We Applied The Principles Of Influencer Marketing On TV Planning

5

Asian Paints Corporate

#PeopleAddColor

6

Star Sports

Pause & Play

7

Google Home

OK Google! Lets have some Koffee!

8

Netflix

PAPA KEHTE HAI…CHOOSE WHO YOU BECOME

9

McDowell’s No1 Soda

LET US SING YOU A MELODY ON FRIENDSHIP & MUSIC

 

18. Best Media Innovation : Digital – Mobile / hand held devices  : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Sensodyne

Hello Sensodyne

2

Netflix

Narcos Mexico delivers the happiest drug combination straight to your home.

3

Horlicks

Engagement in a media dark market, 81% Delivered!

4

Netflix

“A story that shook the nation”

5

Kingfisher Radler

Blow Maadi! (Please blow!)

6

MTV India

When India Dared To Stare

7

Good Knight Activ+

Chota Bheem helps in habit building

8

Netflix

India swiped right with #LittleThings

9

Royal Enfield

Guess The Price Game with Google Assistant

10

Vodafone

FANtastic Breaks – Hacking TV ad breaks to ambush Jio!!!

11

Idea Cellular

Idea 4G- Power of Live Video

 

38. Best Integrated Campaign : Services : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Vodafone

How Vodafone became the Buzziest brand during IPL (USoF)

2

Adidas India

Real Kashmir

3

Vodafone

Apna raasta khud chuno- befikr with India’s first mobile safety service for women

4

SBI Life Insurance

Thanks A Dot

5

LinkedIn

Empowering 50MN+ professionals to chase their dream

DAY 4 : THURSDAY, 26TH SEPTEMBER, 2019 : AFTERNOON SESSION (38 CASES)

08. Best Digital Strategy : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Sensodyne

Hello Sensodyne

2

Godrej Nest

Kuch Apna Sa

3

Brooke Bond Red Label

Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time

4

Sennheiser Electronics Pvt. Ltd.

Sennheiser #DaretoDisconnect

5

Kingfisher

With Great pranks comes great responsibility

6

Red Bull

How Red Bull helped India improve their work-life balance!

7

Hindustan Unilever Limited

Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens

8

Vodafone

Apna raasta khud chuno- befikr with India’s first mobile safety service for women

9

Royal Challenge Sports Drink

Only Men Can play Cricket ?

10

Google Photo

When you save a photo, you save a story

11

Vodafone

Sponsored Unofficially, Buzziest Officially!

12

Johnnie Walker

Keep Walking India

13

Dell India Pvt. Ltd.

Dell Start-up Challenge

14

Otrivin

Otrivin – Cold and Flu Predictor

 

36. Best Integrated Campaign : Consumer Products – Others : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Dettol Siti Shield

Shield Your Lungs

2

Ariel

Now Its time Sons- Share the Load

3

Castrol – Castrol CRB

Truck Aasana

 

29. Best Media Innovation : Sponsorships : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Brooke Bond Red Label

Sponsorship with Purpose –-The New Form of Sponsorship

2

Dettol

Mission : Clean India

3

Axe

Mard Ban yaar

4

HImalaya Companion Care

Purrfect IPL

5

Google Home

OK Google! Lets have some Koffee!

6

NEXA

CELEBRATING NEXA’S LIFESTYLE WITH IIFA

7

Dabur

DABUR PARIVAAR TIME

8

Asian Paints Corporate

#PeopleAddColor

9

Cadbury 5 Star

Getting “Lost” gained a new dimension!

10

Britannia Milk Bikis

How we leveraged “Celebrity Super Moms” to help grow penetration & daily consumption

11

Nippon paint

The Bigg Boss of Paint

12

Airtel

Fastest “two for Tango”

13

Dominos

No Party Without Dominos

14

Swiggy

Swiggy IPL Campaign

 

15. Best Media Innovation : Radio : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Star Sports

Pangewala Padosi – Asia Cup

2

NICOTEX NICOTINE GUM

#EKCIGARETTEKAM – Anthem of Determination. Making India Lung Cancer free – one cigarette at a time

3

Hindustan Unilever

How we used Radio by changing a habit & made India – a little cleaner

4

Vodafone

Vodafone FanBus – A FANtastic way to get to the stadium

5

Keo Karpin Hair Oil

Hair Insurance Kiya Kya

6

Amazon Echo

Knock Knock.. Who’s There?… Its RJ ALEXA!!

7

Vaseline Petroleum Jelly

How Radio became a Perfect Grandmother!

DAY 5 : FRIDAY, 27TH SEPTEMBER, 2019 : MORNING SESSION (27 CASES)

32. Best Media Research / Analytics : Best use of Analytics / Data Technology : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Hindustan Unilever Limited

Hitting the bulls-eye with Javelin

2

Google Duo

Dialing up usage and acquisition with smart data segmentation

3

Tresemme

How Tresemme got a bee-line of consumers to its Youtube channel!

4

Wavemaker India

Imparting Human-Like Decision-Making abilities to Algorithms for predicting performance in Live Sports

5

Hindustan Unilever Limited

Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens

6

Multi Brand – UltraTech, Tres semme

KYVE 2.0 – Know Your Videos Effectively

 

06. Best Media Strategy : Services : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Vodafone

Sponsored Unofficially, Buzziest Officially!!!

2

Amazon Prime Video

Do you think Mass media cannot be customised , think again

3

Dream11

Dividing 100 MN IPL Viewers to re-unite them on Dream11

4

Airtel

Airtel the torch bearer of fastest network

5

One97 communications

How Paytm helping India to become a cashless Economy

6

Amazon India

CUSTOMER OBSESSION AT SCALE – FOR AMAZON INDIA

 

17. Best Media Innovation : Digital – Social Media : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Suicide Prevention India Foundation

Give Subtitles To Suicide

2

Vodafone

How Vodafone became the Buzziest brand during IPL on Social Media

3

Airtel

Conversations that drive Star War

4

Pepsi

Challenge all that SWAG you got!

5

MTV India

Gotcha!

6

Mercedes AMG

When Twitter Raced Against the Mercedes-AMGE63S4Matic+

7

Brooke Bond Red Label

India’s first Isspeshal Band

8

Netflix

India swiped right with #LittleThings

9

Amazon Prime Video

Amazon Prime Video – Comicstaan Season 1

10

Shoppers Stop

How Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR

11

Tata salt

When we made India realize that the “I” is missing

12

Max Bupa Health Insurance

WHEN EXTRA KILOS FAUGHT CANCER!

 

14. Best Media Innovation : Cinema : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Netflix

Jab Programmatic Met Cinema

2

USHA INTERNATIONAL

USHA SUI DHAGA MADE IN INDIA

3

ForeverMark

FOREVER MARK – A LIVE SURPRISE FOR the BETTER HALF WITHIN

DAY 5 : FRIDAY, 27TH SEPTEMBER, 2019 : AFTERNOON SESSION (38 CASES)

07. Best Media Strategy : Media : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Netflix

It takes a Netflix to Chill !

2

Netflix

Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Strategy

3

Netflix

Jab Programmatic Met Cinema

 

23. Best Media Innovation : Best Use of Influencer Marketing for a brand  : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Flipkart

How we orchestrated the biggest ever television celebrity collaboration

2

Kellogg’s India Private Limited

Nourish Your Dreams

3

Cadbury Dairy Milk Silk

Making more than 1 million “hearts pop out” on Valentine’s Day

4

American Tourister

VIRAT INSPIRES YOUTH TO SHOW THEIR SWAG

5

Chakra Gold

Breaking traditions can be anyone’s cup of tea

6

Britannia Good Day Chunkies

HOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATION

7

Brooke Bond Red Label

India’s first Isspeshal Band

8

ALTBalaji

Home… It’s a Feeling

9

Netflix

PAPA KEHTE HAI…CHOOSE WHO YOU BECOME

10

Aditya Birla Health Insurance

#JumpForHealth

11

HDFC LIFE

BEHIND THE JOURNEY

12

Volvo Cars

Make Your City Safe

13

Britannia – Marie

How we leveraged regional celebrities to help transform a homemaker into a super homemaker

14

Ariel

Now Its time Sons- Share the Load

 

25. Best Media Innovation : Direct Marketing  : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Castrol India

Super Mechanic Contest

2

Asian Paints Adhesives

Choice Tarakki Ki

3

Pantaloons

No! It’s not always about offers and discounts

 

45. Young EMVIE of the Year   : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Netflix

Love Sex Bhookha

2

Dettol

Prof. Rajat Jha – MHW (Master of Hand-wash)

3

Vodafone

Challenging the taur tarike of media planning

4

Netflix

NETFLIX AND CHILLS

5

Myntra Designs Pvt Ltd, Tata Global Beverages Ltd

The jack of all trades; Master of some

6

Tata Salt

Worth the Salt

7

Vodafone

Media Technologist – Trying to make the world a better place

8

Mondelez

ONE MILLENNIAL TARGETING MILLIONS OF MILLENNIALS

9

Mondelez

Delivering experiences, be it “travel” or “campaigns”

10

Myntra

Piedpiper of content – The storyteller

 

05. Best Media Strategy : Consumer Durables : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

IKEA INDIA

IKEA says ‘Hej’ India in Style

2

Mercedes-Benz

Rushes – #LiveTheRushes

3

UltraTech Cement Ltd.

The expert home building companion

4

Racold

Mind Your Language

 

11. Best Media Innovation : Print – Magazines   : Presentation Duration = 7 minutes

S.No

Brand

Entry Title

1

Veet

Lights Camera Unpose

 

33. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes

S.No

Brand

Entry Title

1

Savlon

Savlon turned mass media into Braille

2

Lifebuoy

The Infection Alert System – An Inclusive Media Strategy across the Income Pyramid

3

Garnier Micellar water

One Swipe to a New regime

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