DAN Consult, the consulting division from the house of Dentsu Aegis Network, has appointed Shashank Sharma as Principal, FMCG. Based in New Delhi, Sharma will report to Lalit Bhagia, CEO, DAN Consult. His chief mandate is to help build a client-facing FMCG Consulting practice.
Prior to joining DAN Consult, Sharma has driven growth across diverse categories in leading FMCG companies such as Nestle, Dabur and Pernod Ricard. From food, healthcare and dairy to luxury segments, he has led brand transformations with revenues over $100 million to achieve accelerated growth through rapid and continuous innovations in product, promotion and distribution.
On his new role, Sharma said, âI am looking forward to contributing growth hacks across FMCG clients, leveraging today's tech and DAN Consultâs growth hacking toolboxes and expertise. Consumer centricity remains the core driver of long-term value and this new era of doing business has completely redefined the underlying process. Real-time actions of consumers in the digital world now lead to much more meaningful and actionable insights than any simulated research method of the past. I look forward to helping our FMCG clients become successful in todayâs VUCA (volatility, uncertainty, complexity and ambiguity) world.â
Commenting on the appointment, Bhagia said, âShashankâs rich experience in FMCG and new-age marketing will be a huge advantage for us. With Shashank coming on board, we have started our journey to move from a horizontal only consulting organisation (customer relationship management and loyalty, martech, customer experience, etc.,) to creating vertical industry-focused practices too. Our FMCG clients will see an increase in value with this rich confluence of horizontal and vertical expertise.â
Sharma is an IIFT (Delhi) MBA alumnus with a keen passion for the digital transformation of businesses. He has also published several research articles on decoding consumer behaviour in the digital space.