Consumer audio brand boAt has associated with Percept Live as their official audio partner. boAt will take centre stage as audio partner for the musical extravaganza Sunburn, a Percept Live intellectual property (IP), ranked as Asiaâs Premiere Electronic Dance Music (EDM) festival.
The association will also see boAt as the official audio partner for Bollyboom, a Percept Live IP, and the worldâs first and biggest Bollywood Dance Music Festival. boAt will partner with Bollybomâs multicity tour with singer and boAt ambassador Guru Randhawa.
boAt will run a 360-degree marketing campaign for fans and musicophiles giving them a chance to attend all the Sunburn and Bollyboom concerts pan-India through 2019-2020. While Bollyboomâs Guru Randhawa multi-city tour will give Bollywood music fans a chance to groove to the singerâs talent and boAtâs state-of-the-art audio technology, Sunburn will see boAt partner on the audio front on a multiplicity of event formats pan-India, including Sunburn Arena, Sunburn Campus Tours and the three-day Sunburn Festival, which will be held in Vagator, Goa, from December 27-29.Â
Sunburn, a Percept IP, is Asiaâs Premiere Electronic Dance Music (EDM) Festival. Started in 2007 as a three-day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India.
Bollyboom, a Percept IP, is a forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India since 2013.
Aman Gupta, Co-founder, boAt, said, âSunburn, Bollyboom and boAt have grown to become lifestyle brands offering and celebrating music experiences unlike any other. Sunburn is one of the most-awaited music festivals of the year and we are thrilled to be associated with Percept Live. As a millennial audio brand we will continue to partner with such properties that resonate with our target audience.â
Karan Singh, Chief Operating Officer, Percept Live, said, âWe are excited to partner with boAt. Both Sunburn and Bollyboom have challenged the status quo and emerged as a favourite among Millennials and Gen Z. We innovate, experiment and scale up our products every year to provide fans a world class entertainment experience with the best artist line-up, state-of-the-art technology and a wide range of activities to keep them fully immersed and entertained. This year too, we intend on raising the bar and our Audio Partnership with boAt will certainly offer our fans an entertaining musical experience like never before.â
Percept Live is the live entertainment division of Percept Limited. It owns and manages all the IPs created in the live entertainment, sports, fashion, digital and media space.