Airtel has brought Leo Burnett on board to the roster of its agencies. The agency will handle a host of B2B & B2C services across the businesses, including the BTL work and circle marketing campaigns. The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office.
Sources close to the development told BestMediaInfo.com that Leo Burnett takes over the mandate from Wunderman Thompson which was handling and processing art works.
Taproot Dentsu remains the mainline creative agency for the brand.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, India and South Asia, said, ‚ÄúSince Airtel‚Äôs launch 24 years ago, the brand has evolved to cater to changing consumer needs. As we move towards the era of digital transformation, we wanted to strengthen our equity amongst youth and as an innovation thought leader. We are confident that Leo Burnett with their new age thinking and strong execution excellence would help us to create a future ready brand.‚ÄĚ
Speaking about the win, Dheeraj Sinha, Managing Director India & Chief Strategy Officer Leo Burnett, South Asia, said, ‚ÄúThis is a spectacular win for us and I am thankful to Airtel for the confidence they have reposed in our thinking, creative prowess and ability to deliver at scale. We believe in today‚Äôs times a brand needs to have multiple conversations with people across touchpoints. We look forward to building the future narrative for Airtel across the businesses.‚ÄĚ
Samir Gangahar President- North, Leo Burnett, added, ‚ÄúThis is a milestone win for us and we are beyond thrilled that Airtel has decided to bring us on board. We are looking forward to working with the teams to create some distinctive and memorable work.‚ÄĚ