White Rivers Media celebrated its seventh anniversary on August 7, crossing another milestone on an exciting journey through the digital world.
In keeping with anniversary tradition, WRM also released a free e-book titled âFestive Marketing in 2019: The Ultimate Checklistâ. It highlights the newest mechanisms in digital marketing that brands should incorporate in their festive campaigns, as well as practices that are still in vogue due to their continued effectiveness.
Apart from being educational, the e-book also contains the views of industry stalwarts such as Khyati Madaan, Head of Digital Marketing at Red Chillies Entertainment, Divya Dixit, Senior VP and Head Marketing, ALTBalaji and Sujoy Roy Bardhan, Marketing and OAP Head, Sony YAY!
Shrenik Gandhi, Co-Founder and Chief Executive Officer, White Rivers Media, said, âFor me, WRM has always been the opportunity to create an avant-garde organisation that prospers due to a mix of creative, media, and technology professionals. I foresee WRM as an agency that retains its start-up mentality of hunger and aggression â after all, thatâs what has driven us to where we are now, and thatâs what will we keep us on the path of success through continuous improvement.
âIt is with this insatiable mindset that we launched our certified internal training programme, WRM ALPS, so that we continually feed the ambition and professional desire of the WRM family.â
Mitesh Kothari, Co-Founder & Right Brain at White Rivers Media, said, âSeven marks our capability to stay relevant for our clients in a dynamic digital world. But seven also marks our journey to stay updated with the latest digital marketing methods practised around the world. So what really makes me happy about the WRM journey is our intention and indeed ability to leverage new tech with ideas that arenât just creative, but also compelling.
âFrom MarTech innovations and alternative media inventory to programmatic advertising, we not only work closely with brands to see how they can benefit from the latest tech, but also with platforms to explore native innovations. There is a synergy that is born out of this endeavour, and thatâs what facilitates true digital transformation for our clientsâ brands. Looking forward, weâre focussing on leveraging voice, video, and vernacular, to blur the lines between a brand campaign and a user experience.â
Last year, the Mumbai- and Gurugram-based agency surpassed the 100-employee mark, through consistent onboarding of creative and management talent at every level, with a special focus on strong leadership at the top. This expansion has been facilitated by several new accounts across entertainment, finance, lifestyle and B2B categories, further diversifying the agencyâs portfolio.
The free e-book can be downloaded from:Â