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Varun Dhawan is the new brand ambassador of Reebok

The brand is now dropping new colorways of Sole Fury sneakers with Dhawan. It disrupts conventionality and celebrates those who dare to #SplitFrom the ordinary. The campaign shows Dhawan venturing beyond the expected where unorthodox is the norm

Fitness and lifestyle brand Reebok recently announced Varun Dhawan as its new brand ambassador. Reebok had launched many interesting silhouettes coupled with the announcement of Katrina Kaif as the brand ambassador.

After a successful season one, Reebok is now dropping new colorways of Sole Fury with Dhawan. Reebok’s Sole Fury sneakers disrupts conventionality and celebrates those who dare to #SplitFrom the ordinary. The new campaign directed by UK’s Courtney Phillips shows Dhawan venturing beyond the expected into a world where unorthodox is the norm. Dhawan is seen waltzing his way in the new Sole Fury, breaking everything that is routine.

Thrilled about his collaboration with Reebok, Varun Dhawan said, “I am in love with the new Sole Fury as they are a perfect combination of comfort and style making for an all-day wear. The campaign was a great fun and the best way to kick-start my journey with the super cool Reebok family.”

Commenting on the association, Sunil Gupta, Brand Director, Reebok India, said, “This campaign for the iconic Sole Fury is a very interesting take on #spiltfromthepack and Varun has showcased it brilliantly.”

Sole Fury is available in India across shop4reebok.com, nearest Reebok store, Myntra and Flipkart, starting from Rs 9999.

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