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Thomas Cook (India) Ltd. awards social media mandate to IdeateLabs

The mandate includes managing the brand’s social media strategy, developing collaterals and artworks, managing queries, end-to- end planning, etc

IdeateLabs, an independent full-service digital ecosystem, has won the social media mandate across Thomas Cook India’s business lines — including Holidays Outbound and Domestic and Foreign Exchange in a multi-agency pitch.

Thomas Cook (India) Ltd. is an integrated travel and travel-related financial services company. The mandate includes managing the brand’s social media strategy, developing collaterals and artworks, managing queries, end-to- end planning and so on. The core focus is to create a huge buzz around various offerings, including the Holiday and Forex businesses and also engage the target audience with interesting content.

Ashish Rana, Business Head, IdeateLabs, said, “We are immensely proud to work with the iconic travel and tourism brand Thomas Cook (India) Ltd. with a vibrant legacy of India operation since 1881. It is of utmost importance to sustain the brand positioning and further enhance its presence in the market. They are a leader in their space and their hybrid clicks and bricks strategy is perfectly in sync with India’s consumer base.

“The brand is renowned equally for the diversity of its product range as also the quality of their services in its endeavour to delight India’s range of customer segments.”

He added, “We are living in an era where everyone is part of the social media. Brands are majorly focusing towards enhancing their presence and visibility on the social media platforms. We at IdeateLabs are passionate about creatively communicating messages by capturing the nuances and topicality of the subject. Our motto is to come up with logical ideas which are backed by scientific research and analysis. We are looking forward to enhancing the brand’s outreach and engagements by setting new benchmarks and achieving new milestones."

Abraham Alapatt, President and Group Head, Marketing, Service Quality, Value Added Services & Innovation Thomas Cook India Ltd., said, “Social media continues to play a defining role in the consumer’s perception of a brand — helping not only to influence purchase decisions, but more importantly build a relationship. Through our digital outreach, we aim to move from simply just being present ‘on’ multiple social media platforms to harmonise and create the perfect synergy between our offline and online campaigns. We therefore sought a partner who was equally driven by passion and who could bring a fresh take of innovation and creativity in our social messaging, while understanding the pulse our customer. IdeateLabs has showcased a deep understanding of the sector and we look forward to rolling out engaging content and impactful campaigns in association with them.”

IdeateLabs caters to clients in varied sectors such as HDFC Bank, Brand Factory, Hiranandani Communities, RR Kabel, Fullerton India, Hafele to name a few.

The Holidays vertical of Thomas Cook (India) Ltd. comprises various tours including group escorted packages, customised tours, ad hoc groups, honeymoon packages, cruise holidays, luxury holidays, experiential holidays, outdoor and adventure packages and more both within India and overseas.

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