Team Pumpkin has won the social media mandate for &Me, the beverages brand that focuses on the nutritional needs of women and solves their greatest concerns about beauty, fitness and menstruation.
The agency has been awarded the mandate following a multi-agency pitch. As a part of the mandate, Team Pumpkin will manage the entire social media activities for the brand. The digital media responsibilities will be handled from the company’s office in Bangalore and will be supported by its offices in Mumbai and Delhi for regional requirements.
The brand &Me is credited with launching India’s first PMS drink with a unique blend of fruits, vegetables, flowers and spices with ayurvedic super herbs and micronutrients to help in painful pre-menstrual symptoms of bloating, cramps and fatigue. It has PCOS and beauty-related product portfolio in its collection. The brand is a brainchild of IIT and Standford Alumnus Ankur Goyal and funded by Matrix Partners and early-stage consumer VC Fund Sauce.
Speaking on the mandate to Team Pumpkin, Sheta Mittal, Co-Founder, &Me, said, "We are excited to partner with Team Pumpkin for helping us drive engagement through innovative content. Our recently launched Campaign #Unstoppable: Inspiring and celebrating the unstoppable women (1 July – 27 Sep 2019) in collaboration with the team is garnering overwhelming response. In July we featured 20 interviews with women leaders across corporates (e.g. Facebook, Future Group), startup founders (e.g, Kalki, Chumbak), sports (e.g, Rani Rampal, Captain of Indian Women Hockey team) and influencers as they shared personal journeys and untold stories of menstrual health. We are sure Team Pumpkin’s strategies and collaboration will help us generate a powerful digital impact across social media platforms.”
“We will be helping &Me become the go-to nutritional source for women across the country; not only helping them build market leadership but also support the greater cause of women’s health and wellness,” said Swati Nathani, Co-Founder and CBO, Team Pumpkin.