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Srinivasan Swamy honoured at Korean creative festival

Swamy was recognised with South Korea’s highest honour for his significant contribution to the advertising industry. The 12th edition of Ad Stars was held at Busan

Srinivasan Swamy was recognised with Korea’s highest honour for his significant contribution to the advertising industry at the recently concluded 12th edition of Ad Stars held in Busan, South Korea.

Ad Stars is considered one of the largest advertising festivals and receives over 20,000 entries of creative work from nearly 60 countries, with jury members from as many countries evaluating and awarding excellence in creativity.

Swamy is the Chairman and Managing Director of R K Swamy BBDO, a known advertising agency in India. He also is the Chairman of the R K Swamy Hansa Group, which has units such as Hansa Customer Equity, Hansa Research, Hansa Vision, Hansa Events, Hansa Medcell, Hansa PR, Hansa Outdoor, Hansa Consulting, etc. The group employs nearly 3,000 people and has revenues over $100 million, serving over 100 clients.

He currently serves as the Chairman and World President of International Advertising Association (IAA), the industry body headquartered in New York, US, with a presence in 56 countries around the world. He is also the Vice-Chairman of Asian Federation of Advertising Associations (AFAA). He is an industry veteran having functioned as Chairman of Confederation of Asian Advertising Agency Associations (CAAAA), Presidents of Advertising Agencies Association of India (AAAI), Advertising Standards Council of India and the India Chapter of IAA.

On receiving the award, Swamy said, “I am humbled and honoured to receive the award on behalf of all my industry colleagues who helped me make a difference to the various tasks we addressed together. The industry is at a transitional phase with issues of enhanced data privacy regulations that could change the way we communicate with our various target audiences. We will do our bit to provide the direction we need to take, over the next couple of years.”

Swamy has been earlier recognised in various forums for his outstanding contributions. He has received the Lifetime Achievement Award from both AAAI and Rotary Club of Guindy, the Distinguished Service Award from Advertising Club Madras, and was recognised as IAA Global Champion at the inaugural Inspire Awards in London, by IAA Global. He was inducted into the IAA Hall of Fame instituted by the India Chapter. Japan Advertising Agencies Association recognised him with their Merit Honour for his singular contribution to the formation of CAAAA and thought leadership.

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