The Supreme Court of India, which is hearing the appeal filed by the Telecom Regulatory Authority of India, has denied any stay on the TDSAT order on landing pages. The apex court will hear the case again on September 12, 2019.
Hearing the case today between TRAI and Bennett Coleman and Co. and others, Justice Arun Mishra and Justice MR Shah issued notices to all the parties.
On May 29, the Telecom Disputes Settlement and Appellate Tribunal had set aside TRAIâ€™s direction on the landing page issue wherein all the broadcasters and distributors of television channels were directed to restrain from placing any registered satellite television channel (whose TV rating was measured by BARC India) on the landing LCN or landing channel or boot up screen.
After the TDSAT ruling, BARC had stopped filtering out viewership generated through landing pages in Week 22 of 2019 which spelt chaos in the broadcasting industry and was later resumed in Week 23.
TRAI approaching the Supreme Court is significant in the view that the rampant usage of landing page has gone beyond the English news genre. BestMediaInfo.com has learned from reliable sources that leading general entertainment channels are currently running on landing pages of significantly large distribution platforms.