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IRS 2019 Q2: Hindustan retains leadership in Bihar

Dainik Bhaskar adds maximum readers both in AIR and TR in the state. There is no change in the pecking order

The latest entrant in Bihar, Dainik Bhaskar has added maximum readers both in terms of average issue readership and total readership in the second quarter results of Indian Readership Survey 2019. There was no change in the pecking order in the current survey.

Hindi daily Hindustan despite losing about 8% readers is leading the Bihar market with an AIR of 47,80,000 in IRS 2019 Q2, compared with 51,85,000 in the previous quarter. The daily recorded a TR of 1,59,83,000, down 3.6% from 1,65,85,000 in Q1.

Dainik Jagran slightly improved its AIR numbers and strengthened its No. 2 position. It recorded an AIR of 34,48,000 in IRS 2019 Q2, up 1.1% from 34,10,000 the previous quarter. The total readership of the daily stood at 1,33,58,000, down 1.7% from 1,35,88,000 in Q1.

There was a steep decline in the AIR and TR of No. 3 daily Prabhat Khabar in the current survey. The daily recorded an AIR of 18,41,000, down 8% from 20,01,000 in the previous quarter. It had a total readership of 79,56,000, down 9.8% from 88,20,000 in Q1.

Dainik Bhaskar registered significant growth in its AIR and TR. It recorded an AIR of 16,48,000 in IRS 2019 Q2, up 10% from 15,04,000 in the previous quarter. The total readership of Dainik Bhaskar grew by more than 18% and reached at a TR of 58,77,000, compared with 49,70,000 in the previous quarter.

AIR

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Hindustan

4918

5185

4780

-7.81%

Dainik Jagran

3479

3410

3448

1.11%

Prabhat Khabar

2087

2001

1841

-8.00%

Dainik Bhaskar

1301

1504

1648

9.57%

 

TR

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Hindustan

15566

16585

15983

-3.63%

Dainik Jagran

12344

13588

13358

-1.69%

Prabhat Khabar

8210

8820

7956

-9.80%

Dainik Bhaskar

3862

4970

5877

18.25%

 

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