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Ayushmann Khurrana, Radhika Apte join Daniel Wellington's global campaign #DWMoments

With the campaign, the watch and accessories brand hopes to inspire people across India to share meaningful moments from their own life under #DWMoments

(L) Ayushmann Khurrana and Radhika Apte (R)

Watch and accessories brand Daniel Wellington, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them share the most significant moments of their life.

Actors Ayushmann Khurrana and Radhika Apte now join the campaign, letting their fans know the people behind the silver screen and hear the iconic moments that shaped them as human beings.

Khurrana tells the story about how he found his true voice, “What I love about this campaign is that it´s about sharing. We artists have the same thoughts and dreams as anyone else. ‘My Moment’ is about something very close to my heart. It is about how the power of words has helped me throughout my life, giving me an outlet for my thoughts and emotions."

Apte talks about how a life-changing experience helped her see the world differently.

“I think this is an important campaign, only by sharing our experiences we can learn as people, and I feel myself after watching other moments that I get inspired by other people’s stories. My Moment is about facing your fears head-on. But you have to go to see for yourself."

With the Moments campaign, Daniel Wellington hopes to inspire people across India to share meaningful moments from their own life under #DWMoments

Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. Since then, Daniel Wellington has established themselves in over 80 markets across the world.

The Films:

Radhika Apte:

Ayushmann Khurrana

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