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Zero Gravity Communications retains digital mandate of Vadilal Ice Creams for second consecutive year

The agency will handle the digital and social media duties for the brand and work on a range of digital content offerings extending throughout the season

Integrated marketing consultancy Zero Gravity Communications has retained the digital mandate of Vadilal Ice Creams for the second consecutive year. The agency will handle the digital and social media duties of the brand. It will also work with Vadilal Ice Creams on a range of digital content offerings extending throughout the season.

The agency has executed notable campaigns such as “#SlurPunder45” for the brand in the past or extending their TVC campaign “#WhatsYourWajah” to digital platforms. Zero Gravity Communications will be competitively working to ensure Vadilal Ice Creams spearheads through the clutter of ice cream brands during the summer season and also support the brand to communicate with their audiences effectively through campaigns and activations.

Khushboo Sharma, Founder, Zero Gravity Communications, said, “We are proud to associate with the brand, which is based on mutual trust and we are proud to have contributed towards building an iconic brand. We are privileged to be partners once again in this journey of building brand Vadilal Ice Creams.”

“Going forward, the focus will be on crafting topical and youth-driven content and drive compelling storytelling around each product. Vadilal is not just a brand but a legacy which has a strong connect with the youth. Our focus on stellar content curation will go a long way in strengthening this engagement via social media platforms,” she said.

Speaking on the association, Niraj Presswala, Marketing Head, Vadilal Ice Creams, said, “Zero Gravity Communications has been instrumental in executing remarkable digital campaigns for us in the past years. We have a huge fan base on social media platforms which is a reflection of dedication and creative execution of the team. We are looking forward to collaboration with Zero Gravity Communications for another winning year.”

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