A+E Networks | TV18 has appointed Sangeetha Aiyer as Head of all brand and marketing initiatives for Network 18 Digital. Aiyer has taken charge from July 1 and will report to Puneet Singhvi.
Before this, Aiyer was working as the Vice-President and Head, Marketing for A+E Networks | TV18 joint ventures. She was responsible for the launch of premium channels such as FYI TV18 and FYI TV18 HD, History TV18 and History TV18 HD. She also led social strategy for both brands.
Aiyer has over 18 years of experience as a content and marketing specialist in brand launches, perception management, branded entertainment and identifying revenue growth opportunities.
She has as a consistent track record in providing creative, innovative and forward-thinking leadership in a competitive environment and high success rate in managing and growing brands, building valuable relationships with key stakeholders. She pioneered in monetising long and short-form branded content initiatives on digital and linear formats — a first in the broadcast industry across genres.