OLX India has announced the appointment of Sapna Arora as its Chief Marketing Officer (CMO). In her new role, Arora will be responsible for leading the brand marketing initiatives of the company. Prior to joining OLX, Arora was a Partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.
Previously, she has served in various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman.
Her experience spans building brands, creating new product categories, expanding businesses to newer markets, and leading innovative and fully-integrated marketing programmes.
Sushil Kumar, General Manager, OLX India, said, âOLX has been at the forefront of creating the thriving digital classifieds industry in India. We have been, in the past, able to develop a differentiated market standing synonymous to the pre-owned goods in India. As the brand takes the next big leap in its positioning in India, Arora will spearhead the brandâs marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.â
Talking about her role at OLX, Arora said, âI admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product's life; thereby contributing to reducing the carbon footprint.â
An alumnus of St. Stephens College, Delhi University, Arora holds an MBA Degree from IIM Bangalore.