Toppr, an online learning platform, recently appointed Lowe Lintas as its creative agency. The appointment was a result of a multi-agency pitch. The mandate includes building a brand strategy and handling creative duties for the brand. The Mumbai office of Lowe Lintas will handle the account.
The agency has worked with Toppr in the past when they conceived a campaign for the brand. With a wider mandate now, Lowe Lintas will be responsible for the conception of the new brand communication idea and its manifestations across all mediums.
Getting students to move away from traditional tuition classes and trust an advanced online platform needs not only a flawless product but also meaningful messaging that will ring true and fair in the minds of their core TG, the students.
Founded in 2013, Toppr is a learning app for classes 5th-12th. Built on a structured content with K12 syllabus coverage offering over 1,00,000 course combinations with AI-assisted instant doubt resolution and ML-powered adaptive practice, it caters to over eight million students.
Talking about appointing Lowe Lintas, Zishaan Hayath, Co-Founder and CEO, Toppr, said, "Lowe Lintas understood our requirements the best. Their proposed brand strategy was very sharp, and their approach captured the very emotion that our product stands for. Our discussions with them gave us a glimpse into the amount of time and research that had gone into their ideas. As we had worked with them on our previous campaign and their new ideas precisely position Toppr uniquely, we decided to partner with Lowe Lintas in building brand Toppr."
On the win, Satish Ramanathan, Executive Director, Lowe Lintas, said, "India, with its largest school-age population in the world, offers huge potential for ed-tech brands. And Toppr, with its high-quality content and highly relevant features like 24x7 'doubts helpline' and 'adaptive practice', is strongly placed to take a large share of the pie."