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Infinity Advertising ropes in Allan Saugat as VP, Planning

Across his career spanning more than 15 years, he worked with Lowe Lintas, JWT and Rediffusion

Allan Saugat

Infinity Advertising has announced the appointment of Allan Saugat as Vice-President (VP), Planning. He will also look after the expansion of Infinity’s branches in other cities.

Saugat has extensive experience in categories including FMCG, telecom, fashion, real estate, consumer durables, etc., in his various roles with past agencies such as Lowe Lintas, JWT, Rediffusion, across his career spanning more than 15 years.

Ajay Adlakha

Ajay Adlakha, Managing Director, Infinity, said, “Our tagline of Infinity is ‘Beautiful mind @ work’ and in Allan, I could see that. He is young and dynamic and has certain zeal. His vast experience and leadership qualities will surely add to our organisation. I am sure Allan will bring in the new energy and will play an important part in the next phase of our growth, along with the entire leadership team.”

Saugat said, "I loved the vision and passion of Adlakha. The agency is on a growth path and it is wonderful to join a team full of enthusiasts and the hunger in them is so infectious. Infinity is a ‘360 degree’ marketing services agency in the real sense of the term. In fact, we have just picked up a business (cannot disclose the name) who loved the fact the agency is capable of being a one-stop-solution for all Marcomm needs. Infinity is on an expansion role, which is challenging and I am very excited.”

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